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100   $a20080501d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe manager's guide to competitive marketing strategies, third edition$b[electronic resource] /$fNorton Paley
205   $a3rd ed.
210   $aLondon $cThorogood$dc2005
215   $a1 online resource (426 p.)
300   $aDescription based upon print version of record.
311   $a1-85418-370-2 
311   $a1-85418-365-6 
320   $aIncludes bibliographical references.
327   $aAbout the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets
327   $aSIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customers
327   $aTHIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategies
330   $aSetting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
606   $aMarketing$xManagement
606   $aBusiness logistics
615  0$aMarketing$xManagement.
615  0$aBusiness logistics.
676   $a658.8
700   $aPaley$b Norton$0881779
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996217131903316
996   $aThe manager's guide to competitive marketing strategies, third edition$92062873
997   $aUNISA