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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin



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Autore: Cronin Anne M. <1967-> Visualizza persona
Titolo: Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin Visualizza cluster
Pubblicazione: London, : Routledge, 2000
Edizione: 1st ed.
Descrizione fisica: 1 online resource (192 p.)
Disciplina: 659.1042
Soggetto topico: Advertising - Psychological aspects
Consumer behavior
Sex role in advertising
Classificazione: 05.31
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index
Sommario/riassunto: Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Titolo autorizzato: Advertising and consumer citizenship  Visualizza cluster
ISBN: 1-134-59517-4
1-134-59518-2
0-203-99189-3
1-280-10816-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910828105603321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Transformations.