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100   $a20001127d2000      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising and consumer citizenship $egender, images, and rights /$fAnne M. Cronin
205   $a1st ed.
210   $aLondon $cRoutledge$d2000
215   $a1 online resource (192 p.)
225 1 $aTransformations : thinking through feminism
300   $aDescription based upon print version of record.
311   $a0-415-22324-5 
311   $a0-415-22323-7 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index
330   $aUsing a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
410  0$aTransformations.
606   $aAdvertising$xPsychological aspects
606   $aConsumer behavior
606   $aSex role in advertising
615  0$aAdvertising$xPsychological aspects.
615  0$aConsumer behavior.
615  0$aSex role in advertising.
676   $a659.1042
686   $a05.31$2bcl
700   $aCronin$b Anne M.$f1967-$0941753
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910828105603321
996   $aAdvertising and consumer citizenship$94189234
997   $aUNINA