03154oam 2200829I 450 991082810560332120240410085312.01-134-59517-41-134-59518-20-203-99189-31-280-10816-910.4324/9780203991893 (CKB)1000000000000437(EBL)241746(OCoLC)475958546(SSID)ssj0000099482(PQKBManifestationID)11113490(PQKBTitleCode)TC0000099482(PQKBWorkID)10019904(PQKB)10821271(MiAaPQ)EBC241746(OCoLC)50705190(EXLCZ)99100000000000043720180331d2000 uy 0engur|n|---|||||txtccrAdvertising and consumer citizenship gender, images, and rights /Anne M. Cronin1st ed.London ;New York :Routledge,2000.1 online resource (192 p.)TransformationsDescription based upon print version of record.0-415-22324-5 0-415-22323-7 Includes bibliographical references (pages [167]-174) and index.Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; IndexUsing a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.TransformationsAdvertisingAdvertising-- Psychological aspectsConsumer behaviorConsumer behaviorPsychological aspectsSex role in advertisingSex role in advertisingAdvertisingHILCCCommerceHILCCBusiness & EconomicsHILCCAdvertising.Advertising-- Psychological aspects.Consumer behavior.Consumer behavior.Psychological aspects.Sex role in advertising.Sex role in advertising.AdvertisingCommerceBusiness & Economics306.3659.1/04205.31bclCronin Anne M.1967,1643510AU-PeELAU-PeELAU-PeELBOOK9910828105603321Advertising and consumer citizenship3988812UNINA