02636nam 2200649 a 450 991082810560332120200520144314.01-134-59517-41-134-59518-20-203-99189-31-280-10816-910.4324/9780203991893 (CKB)1000000000000437(EBL)241746(OCoLC)475958546(SSID)ssj0000099482(PQKBManifestationID)11113490(PQKBTitleCode)TC0000099482(PQKBWorkID)10019904(PQKB)10821271(MiAaPQ)EBC241746(OCoLC)50705190(EXLCZ)99100000000000043720001127d2000 uy 0engur|n|---|||||txtccrAdvertising and consumer citizenship gender, images, and rights /Anne M. Cronin1st ed.London Routledge20001 online resource (192 p.)Transformations : thinking through feminismDescription based upon print version of record.0-415-22324-5 0-415-22323-7 Includes bibliographical references and index.Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; IndexUsing a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.Transformations.AdvertisingPsychological aspectsConsumer behaviorSex role in advertisingAdvertisingPsychological aspects.Consumer behavior.Sex role in advertising.659.104205.31bclCronin Anne M.1967-941753MiAaPQMiAaPQMiAaPQBOOK9910828105603321Advertising and consumer citizenship4189234UNINA