Intercultural organizational communication [[electronic resource] ] : five corporate cases in Japan / / Lisbeth Clausen

• Autore: Clausen Lisbeth
• Pubblicazione: K©ıge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (264 p.)
• Soggetto topico: Business communication; Business communication - Denmark; Business communication - Japan; Intercultural communication - Denmark; Intercultural communication - Japan
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Intercultural Organizational Communication -- Acknowledgements -- Preface -- INTRODUCTION: DANISH BUSINESS IN JAPAN -- Global Challenges in Communication -- Danish Business in Japan -- Five Danish Companies - Consumer Products -- Images of Denmark in Japan -- The Potential of the Japanese Market -- Cultural Challenges and Levels of Learning -- INTERCULTURAL COMMUNICATION IN ORGANIZATIONS: THEORY -- Communication is Complex -- Barriers to Communication - Stereotypes -- Overcoming the Barriers -- Structure of Analysis - Multi-Level Communication Model -- Conclusion: Communication and Change -- BO BENDIXEN AND JAPANESE 'CUTE' CULTURE -- The Upstart in Japan - Background -- Setup in Japan and Market Entry -- Cute - The Key to Success -- Organization - Working with Huis Ten Bosch -- Inspired by the Japanese Business Model -- ROSENDAHL, ROYALTY AND HANS CHRISTIAN ANDERSEN -- Rosendahl Re-Enters Japan -- Challenging Cultural Stereotypes -- A Japan Unit within Danish Headquarters -- A Japanese Perspective -- Lessons Learned -- SCANDINAVIAN TOURIST BOARD: CREATING A VIKING MASCOT -- Scandinavian Tourist Board Asia - Background -- Communication from Headquarters -- Creating a Mascot - In Tokyo -- The Organizational Process -- BANG & -- OLUFSEN: QUESTIONING THE ORDINARY -- About Bang & -- Olufsen -- Re-Establishing a Subsidiary - Cultural Issues -- Aspirational Brand Image in Japan -- Organization of Global Communication -- National and Corporate Values -- The Danish Way - A Japanese Perspective -- Cultural Change Does Not Happen Overnight -- ECCOES OF THE WORLD -- From Small Shoemaker to International Brand -- Market Entry - The Japanese Discover Danish Shoes -- The Achilles Corporation - ECCO Sales Japan -- The ECCO Brand Meets Government Restrictions -- Hong Kong Brings Proximity and Consistency -- Global Communication Strategies. ; CONCLUSION: FIVE CORPORATE CASES IN JAPAN -- Complexity and Dynamics of Communication -- Global Strategy and Image Development in Japan -- National Cultural Issues in Entry Modes -- Organization, Communication and Culture -- Professional Knowledge Factors -- Individual Intercultural Competence -- Conclusion -- Appendix -- Index.
• Titolo autorizzato: Intercultural organizational communication
• ISBN: 87-630-9972-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910824256803321
• Lo trovi qui: Univ. Federico II