04126nam 2200601Ia 450 991082425680332120240417030458.087-630-9972-1(CKB)2670000000066411(OCoLC)774280269(CaPaEBR)ebrary10465569(SSID)ssj0000646300(PQKBManifestationID)11446492(PQKBTitleCode)TC0000646300(PQKBWorkID)10696148(PQKB)11365201(MiAaPQ)EBC3400804(Au-PeEL)EBL3400804(CaPaEBR)ebr10465569(EXLCZ)99267000000006641120060517d2006 uy 0engurcn|||||||||txtccrIntercultural organizational communication[electronic resource] five corporate cases in Japan /Lisbeth Clausen1st ed.K©ıge, Denmark ;Herndon, VA Copenhagen Business School Press20061 online resource (264 p.)Bibliographic Level Mode of Issuance: Monograph87-630-0160-8 Includes bibliographical references and index.Intro -- Intercultural Organizational Communication -- Acknowledgements -- Preface -- INTRODUCTION: DANISH BUSINESS IN JAPAN -- Global Challenges in Communication -- Danish Business in Japan -- Five Danish Companies - Consumer Products -- Images of Denmark in Japan -- The Potential of the Japanese Market -- Cultural Challenges and Levels of Learning -- INTERCULTURAL COMMUNICATION IN ORGANIZATIONS: THEORY -- Communication is Complex -- Barriers to Communication - Stereotypes -- Overcoming the Barriers -- Structure of Analysis - Multi-Level Communication Model -- Conclusion: Communication and Change -- BO BENDIXEN AND JAPANESE 'CUTE' CULTURE -- The Upstart in Japan - Background -- Setup in Japan and Market Entry -- Cute - The Key to Success -- Organization - Working with Huis Ten Bosch -- Inspired by the Japanese Business Model -- ROSENDAHL, ROYALTY AND HANS CHRISTIAN ANDERSEN -- Rosendahl Re-Enters Japan -- Challenging Cultural Stereotypes -- A Japan Unit within Danish Headquarters -- A Japanese Perspective -- Lessons Learned -- SCANDINAVIAN TOURIST BOARD: CREATING A VIKING MASCOT -- Scandinavian Tourist Board Asia - Background -- Communication from Headquarters -- Creating a Mascot - In Tokyo -- The Organizational Process -- BANG &amp -- OLUFSEN: QUESTIONING THE ORDINARY -- About Bang &amp -- Olufsen -- Re-Establishing a Subsidiary - Cultural Issues -- Aspirational Brand Image in Japan -- Organization of Global Communication -- National and Corporate Values -- The Danish Way - A Japanese Perspective -- Cultural Change Does Not Happen Overnight -- ECCOES OF THE WORLD -- From Small Shoemaker to International Brand -- Market Entry - The Japanese Discover Danish Shoes -- The Achilles Corporation - ECCO Sales Japan -- The ECCO Brand Meets Government Restrictions -- Hong Kong Brings Proximity and Consistency -- Global Communication Strategies.CONCLUSION: FIVE CORPORATE CASES IN JAPAN -- Complexity and Dynamics of Communication -- Global Strategy and Image Development in Japan -- National Cultural Issues in Entry Modes -- Organization, Communication and Culture -- Professional Knowledge Factors -- Individual Intercultural Competence -- Conclusion -- Appendix -- Index.Business communicationCross-cultural studiesBusiness communicationDenmarkBusiness communicationJapanIntercultural communicationDenmarkIntercultural communicationJapanBusiness communicationBusiness communicationBusiness communicationIntercultural communicationIntercultural communicationClausen Lisbeth1686838MiAaPQMiAaPQMiAaPQBOOK9910824256803321Intercultural organizational communication4102021UNINA