A/B testing : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman
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| Autore: |
Siroker Dan
|
| Titolo: |
A/B testing : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman
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| Pubblicazione: | Hoboken, : Wiley, 2013 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (210 p.) |
| Disciplina: | 658.8/3402854678 |
| Soggetto topico: | Organizational effectiveness |
| Multimedia systems - Social aspects | |
| Application software - Testing | |
| Altri autori: |
KoomenPete <1982->
HarshmanCara
|
| Note generali: | Includes index. |
| Nota di contenuto: | How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. |
| Sommario/riassunto: | A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experien |
| Titolo autorizzato: | A |
| ISBN: | 1-118-65920-1 |
| 1-119-17645-X | |
| 1-118-79241-6 | |
| 1-118-65917-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910811533603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |