The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
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| Autore: |
Maslen Andy
|
| Titolo: |
The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen
|
| Pubblicazione: | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica: | 1 online resource (315 p.) |
| Disciplina: | 659.132 |
| 659.1322 | |
| Soggetto topico: | Advertising copy |
| Marketing | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
| Sommario/riassunto: | It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. |
| Titolo autorizzato: | The copywriting sourcebook |
| ISBN: | 981-4312-13-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792333703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |