Brand identity essentials [[electronic resource] ] : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak
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| Autore: |
Budelmann Kevin
|
| Titolo: |
Brand identity essentials [[electronic resource] ] : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak
|
| Pubblicazione: | Beverly, Mass., : Rockport Publishers, c2010 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (209 p.) |
| Disciplina: | 741.6 |
| Soggetto topico: | Logos (Symbols) - Design |
| Industrial design coordination | |
| Altri autori: |
KimYang <1968->
WozniakCurt
|
| Note generali: | Includes index. |
| Nota di contenuto: | Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| Sommario/riassunto: | This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. |
| Altri titoli varianti: | Brand identity essentials : one hundred principles for designing logos and building brands |
| Titolo autorizzato: | Brand identity essentials |
| ISBN: | 1-61058-068-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910790466803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |