02567nam 2200601 a 450 991079046680332120200520144314.01-61058-068-0(CKB)2670000000140464(OCoLC)782910805(CaPaEBR)ebrary10715613(SSID)ssj0000571709(PQKBManifestationID)12195021(PQKBTitleCode)TC0000571709(PQKBWorkID)10618766(PQKB)10941892(Au-PeEL)EBL3399704(CaPaEBR)ebr10715613(CaONFJC)MIL524143(OCoLC)923350385(CaSebORM)9781592535781(MiAaPQ)EBC3399704(EXLCZ)99267000000014046420100504d2010 uy 0engurcn|||||||||txtccrBrand identity essentials[electronic resource] 100 principles for designing logos and building brands /Kevin Budelmann, Yang Kim, Curt Wozniak1st editionBeverly, Mass. Rockport Publishersc20101 online resource (209 p.) Includes index.1-59253-578-X Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.Brand identity essentials :one hundred principles for designing logos and building brandsLogos (Symbols)DesignIndustrial design coordinationLogos (Symbols)Design.Industrial design coordination.741.6Budelmann Kevin1488585Kim Yang1968-1488586Wozniak Curt1488587MiAaPQMiAaPQMiAaPQBOOK9910790466803321Brand identity essentials3708847UNINA