Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations
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| Autore: |
Rademacher Ute
|
| Titolo: |
Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations
|
| Pubblicazione: | Berlin, Heidelberg : , : Springer Berlin / Heidelberg, , 2023 |
| ©2023 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (47 pages) |
| Disciplina: | 658.575 |
| Soggetto topico: | Fidelització dels clients |
| Productes nous | |
| Estudis de mercat | |
| Soggetto genere / forma: | Llibres electrònics |
| Nota di contenuto: | Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References. |
| Titolo autorizzato: | Customer Centricity in New Product Development |
| ISBN: | 3-662-67697-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910755087303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Essentials Series