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[null,"1.","Record Nr.",null,"UNINA9910640397703321"]
[null,null,"Autore",null,"Boran Erol"]
[null,null,"Titolo",null,"Die Geschichte des türkisch-deutschen Theaters und Kabaretts : Vier Jahrzehnte Migrantenbühne in der Bundesrepublik (1961-2004)"]
[null,null,"Pubbl/distr/stampa",null,"Bielefeld : , : transcript, , 2022"]
[{"$nulls":4},"©2022"]
[null,null,"ISBN",null,"9783839465141"]
[{"$nulls":4},"3839465141"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 electronic resource (387 p.)"]
[null,null,"Collana",null,"Theater"]
[null,null,"Disciplina",null,"792"]
[null,null,"Soggetti",null,"Theatre studies"]
[{"$nulls":4},"Social & cultural history"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Frontmatter -- Inhalt -- Vorwort des Autors -- Vorwort von Azadeh Sharifi -- Danksagungen -- Kurzbeschreibung -- Einleitung -- 1. Kontexte und Bezugspunkte -- 2. Ein Abriss türkischer Bühnentraditionen. Theater zwischen Ost und West -- 3. Die Geschichte des türkisch-deutschen Theaters. Der lange Weg zu einer transkulturellen Szene -- 4. Die Geschichte des türkisch-deutschen Kabaretts. Selbstdarstellung und Fragen der Zugehörigkeit -- Resümee -- Bibliografie -- Anhang: Interview-Transkripte"]
[null,null,null,"Sommario/riassunto","Die Geschichte des türkisch-deutschen Migrant*innentheaters ist fast so alt wie die der türkischen Arbeitsmigration in die BRD. Von Beginn an befanden sich unter den Ankömmlingen nämlich auch Künstler*innen, die frühzeitig nach artistischen Ausdrucksmöglichkeiten suchten. Bald entstanden so erste Bühnenprojekte fernab der öffentlich subventionierten Theaterlandschaft, und über die Jahrzehnte entwickelte sich eine vitale Kultur, die weitgehend unbemerkt von der breiteren deutschen Öffentlichkeit stattfand. Erol M. Boran präsentiert die Vorgeschichte des zeitgenössischen postmigrantischen Theaters in Deutschland und liefert damit eine unentbehrliche Grundlage für dessen weitere Betrachtung."]
[null,"2.","Record Nr.",null,"UNINA9910755087303321"]
[null,null,"Autore",null,"Rademacher Ute"]
[null,null,"Titolo",null,"Customer Centricity in New Product Development : Radical Customer Orientation as the Key to High-potential Innovations / / by Ute Rademacher"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2023"]
[null,null,"ISBN",null,"3-662-67697-4"]
[null,null,"Edizione",null,"[1st ed. 2023.]"]
[null,null,"Descrizione fisica",null,"1 online resource (47 pages)"]
[null,null,"Collana",null,"Springer essentials, , 2731-3115"]
[null,null,"Disciplina",null,"658.575"]
[null,null,"Soggetti",null,"Psychology, Industrial"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Electronic data processing - Management"]
[{"$nulls":4},"Project management"]
[{"$nulls":4},"Industrial management"]
[{"$nulls":4},"Work and Organizational Psychology"]
[{"$nulls":4},"Consumer Behavior"]
[{"$nulls":4},"IT Operations"]
[{"$nulls":4},"Project Management"]
[{"$nulls":4},"Industrial Management"]
[{"$nulls":4},"Fidelització dels clients"]
[{"$nulls":4},"Productes nous"]
[{"$nulls":4},"Estudis de mercat"]
[{"$nulls":4},"Llibres electrònics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Customer Centricity - more than customer orientation -- Product development in agile times -- Understanding customers - consumer psychology for innovators -- Developing products step by step. ."]
[null,null,null,"Sommario/riassunto","The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points "]
[{"$nulls":4},"can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content."]