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Thompson 250 $aRist 260 $aCambridge [England] ;$aNew York, NY, USA :$bCambridge University Press,$c1994 300 $aviii, 311 p. :$bill. ;$c24 cm 504 $aContiene riferimenti bibliografici (p. 302-305) 600 14$aGiddens, Anthony 650 4$aSociologia 700 1 $aHeld, David 700 1 $aThompson, John B 907 $a.b14032302$b02-04-14$c19-01-12 912 $a991001550589707536 945 $aLE021 301.01 HEL01.01$g1$i2020000037040$lle021$op$pE33.60$q-$rn$s- $t0$u1$v2$w1$x0$y.i15367605$z19-01-12 996 $aSocial theory of modern societies$9244045 997 $aUNISALENTO 998 $ale020$b19-01-12$cm$da $e-$feng$genk$h0$i0 LEADER 04070nam 22007335 450 001 9910755087303321 005 20251202151522.0 010 $a3-662-67697-4 024 7 $a10.1007/978-3-662-67697-4 035 $a(MiAaPQ)EBC30841337 035 $a(Au-PeEL)EBL30841337 035 $a(CKB)28642485300041 035 $a(BIP)101232312 035 $a(BIP)92660615 035 $a(DE-He213)978-3-662-67697-4 035 $a(EXLCZ)9928642485300041 100 $a20231030d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCustomer Centricity in New Product Development $eRadical Customer Orientation as the Key to High-potential Innovations /$fby Ute Rademacher 205 $a1st ed. 2023. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2023. 215 $a1 online resource (47 pages) 225 1 $aSpringer essentials,$x2731-3115 311 08$aPrint version: Rademacher, Ute Customer Centricity in New Product Development Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023 9783662676967 327 $aCustomer Centricity - more than customer orientation -- Product development in agile times -- Understanding customers - consumer psychology for innovators -- Developing products step by step. . 330 $aThe pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. 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