LEADER 01010nam0-22003251i-450- 001 990001122230403321 010 $a0-262-63170-9 035 $a000112223 035 $aFED01000112223 035 $a(Aleph)000112223FED01 035 $a000112223 100 $a20000920d1996----km-y0itay50------ba 101 0 $aeng 200 1 $aBrain Processes, Theories, and Models$ean International Conference in honor of W.S. McCulloch 25 years after his death$fedited by Roberto Moreno-Diaz and Jose' Mira-Mira 210 $aCambridge$cThe MIT Press$d1996 610 0 $aCibernetica 610 0 $aTeoria dei giochi 610 0 $aTeoria degli automi 610 0 $aIntelligenza artificiale 676 $a510.78 700 1$aMoreno-Diaz,$bRoberto$053948 702 1$aMira-Mira,$bJose' 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990001122230403321 952 $a8-319$b20112$fFI1 959 $aFI1 996 $aBrain Processes, Theories, and Models$9337007 997 $aUNINA DB $aING01 LEADER 04347nam 22008175 450 001 9910755087303321 005 20260327140927.0 010 $a3-662-67697-4 024 7 $a10.1007/978-3-662-67697-4 035 $a(MiAaPQ)EBC30841337 035 $a(Au-PeEL)EBL30841337 035 $a(CKB)28642485300041 035 $a(BIP)101232312 035 $a(BIP)92660615 035 $a(DE-He213)978-3-662-67697-4 035 $a(EXLCZ)9928642485300041 100 $a20231030d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCustomer Centricity in New Product Development $eRadical Customer Orientation as the Key to High-potential Innovations /$fby Ute Rademacher 205 $a1st ed. 2023. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2023. 215 $a1 online resource (47 pages) 225 1 $aSpringer essentials,$x2731-3115 311 08$aPrint version: Rademacher, Ute Customer Centricity in New Product Development Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023 9783662676967 327 $aCustomer Centricity - more than customer orientation -- Product development in agile times -- Understanding customers - consumer psychology for innovators -- Developing products step by step. . 330 $aThe pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 410 0$aSpringer essentials,$x2731-3115 606 $aPsychology, Industrial 606 $aMarketing 606 $aConsumer behavior 606 $aElectronic data processing$xManagement 606 $aProject management 606 $aIndustrial management 606 $aWork and Organizational Psychology 606 $aMarketing 606 $aConsumer Behavior 606 $aIT Operations 606 $aProject Management 606 $aIndustrial Management 606 $aFidelització dels clients$2thub 606 $aProductes nous$2thub 606 $aEstudis de mercat$2thub 608 $aLlibres electrònics$2thub 615 0$aPsychology, Industrial. 615 0$aMarketing. 615 0$aConsumer behavior. 615 0$aElectronic data processing$xManagement. 615 0$aProject management. 615 0$aIndustrial management. 615 14$aWork and Organizational Psychology. 615 24$aMarketing. 615 24$aConsumer Behavior. 615 24$aIT Operations. 615 24$aProject Management. 615 24$aIndustrial Management. 615 7$aFidelització dels clients 615 7$aProductes nous 615 7$aEstudis de mercat 676 $a658.575 700 $aRademacher$b Ute$01226704 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910755087303321 996 $aCustomer Centricity in New Product Development$93592083 997 $aUNINA