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Autore: |
Moore Karl <1955-, >
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Titolo: |
Marketing : the basics / / Karl Moore and Niketh Pareek
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Pubblicazione: | London ; ; New York : , : Routledge, , 2010 |
Edizione: | 2nd ed. |
Descrizione fisica: | 1 online resource (246 p.) |
Disciplina: | 658.8 |
Soggetto topico: | Consumer behavior - Research |
Export marketing - Management | |
Marketing research | |
Marketing - Management | |
Soggetto genere / forma: | Electronic books. |
Altri autori: |
PareekNiketh
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
Sommario/riassunto: | '...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LI |
Titolo autorizzato: | Marketing ![]() |
ISBN: | 1-134-17889-1 |
1-135-22591-5 | |
1-282-44409-3 | |
9786612444098 | |
0-203-87034-4 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910456598803321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |