LEADER 02979oam 2200733I 450 001 9910456598803321 005 20200520144314.0 010 $a1-134-17889-1 010 $a1-135-22591-5 010 $a1-282-44409-3 010 $a9786612444098 010 $a0-203-87034-4 024 7 $a10.4324/9780203870341 035 $a(CKB)2550000000002917 035 $a(EBL)465388 035 $a(OCoLC)505977373 035 $a(SSID)ssj0000340150 035 $a(PQKBManifestationID)11247524 035 $a(PQKBTitleCode)TC0000340150 035 $a(PQKBWorkID)10388005 035 $a(PQKB)11123766 035 $a(MiAaPQ)EBC465388 035 $a(Au-PeEL)EBL465388 035 $a(CaPaEBR)ebr10358656 035 $a(CaONFJC)MIL244409 035 $a(OCoLC)505977373 035 $a(EXLCZ)992550000000002917 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing $ethe basics /$fKarl Moore and Niketh Pareek 205 $a2nd ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (246 p.) 225 1 $aThe basics 300 $aDescription based upon print version of record. 311 $a0-415-77900-6 311 $a0-415-77899-9 320 $aIncludes bibliographical references and index. 327 $aBOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX 330 $a'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: