The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson
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| Autore: |
Mathieson Rick
|
| Titolo: |
The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson
|
| Pubblicazione: | New York, : American Management Association, c2010 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (305 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Branding (Marketing) |
| Internet marketing | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
| Sommario/riassunto: | How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. |
| Titolo autorizzato: | The on-demand brand |
| ISBN: | 1-282-52449-6 |
| 9786612524493 | |
| 0-8144-1574-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910456304103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |