LEADER 02374nam  2200601Ia 450 
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005 20200520144314.0
010   $a1-282-52449-6
010   $a9786612524493
010   $a0-8144-1574-1
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035   $a(EBL)515799
035   $a(OCoLC)639014056
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035   $a(PQKBTitleCode)TC0000424515
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100   $a20091016d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe on-demand brand$b[electronic resource] $e10 rules for digital marketing success in an anytime, everywhere world /$fRick Mathieson
205   $a1st edition
210   $aNew York $cAmerican Management Association$dc2010
215   $a1 online resource (305 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-1572-5 
320   $aIncludes bibliographical references and index.
327   $aContents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author
330   $aHow to capture the attention of e-minded customers who think plain old web ads are SO yesterday.
606   $aBranding (Marketing)
606   $aInternet marketing
608   $aElectronic books.
615  0$aBranding (Marketing)
615  0$aInternet marketing.
676   $a658.8/27
700   $aMathieson$b Rick$0626542
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456304103321
996   $aThe on-demand brand$92098427
997   $aUNINA