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Record Nr. |
UNINA9910456304103321 |
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Autore |
Mathieson Rick |
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Titolo |
The on-demand brand [[electronic resource] ] : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2010 |
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ISBN |
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1-282-52449-6 |
9786612524493 |
0-8144-1574-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Internet marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
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Sommario/riassunto |
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How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. |
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