Vai al contenuto principale della pagina

Critical thinking for marketers : learn how to think, not what to think . Volume II / / David Dwight, Terry Grapentine, and David Soorholtz



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Dwight David Visualizza persona
Titolo: Critical thinking for marketers : learn how to think, not what to think . Volume II / / David Dwight, Terry Grapentine, and David Soorholtz Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Edizione: First edition.
Descrizione fisica: 1 online resource (82 pages)
Disciplina: 153.42
Soggetto topico: Critical thinking
Marketing
Soggetto non controllato: behavioral economics
causation
cognitive biases
cognitive science
concept
correlation
critical thinking
epistemology
logic
marketing
marketing laws
science
Persona (resp. second.): GrapentineTerry
SoorholtzDavid
Nota di bibliografia: Includes bibliographical references (pages 73-80) and index.
Nota di contenuto: Section I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10. What they are and why they're important -- 11. Science: a tool for reducing the systematic errors caused by cognitive biases -- 12. What makes science special -- 13. Confirmation bias and the evolution of reason -- 14. Epistemic humility -- Section III. Conclusions -- 15. Summary -- 16. Additional readings -- Notes -- References -- Index.
Sommario/riassunto: Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions.
Titolo autorizzato: Critical thinking for marketers  Visualizza cluster
ISBN: 1-63157-671-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910155152803321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Marketing strategy collection. . 2150-9662