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Address practice as social action : European perspectives / / edited by C. Norrby, C. Wide
| Address practice as social action : European perspectives / / edited by C. Norrby, C. Wide |
| Autore | Norrby Catrin |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Palgrave Macmillan, 2015 |
| Descrizione fisica | 1 online resource (xi, 151 pages) : illustrations; digital file(s) |
| Disciplina | 395.4 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Forms of address - Europe
Interpersonal communication - Europe Sociolinguistics - Europe Communication Pragmatics Discourse analysis Applied linguistics Communication Studies Sociolinguistics Discourse Analysis Applied Linguistics |
| Soggetto non controllato |
applied linguistics
discourse analysis communication pragmatics sociolinguistics |
| ISBN | 1-137-52992-X |
| Classificazione | LAN004000LAN009050LAN009030 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Address as Social Action Across Cultures and Contexts -- 1. Negotiating Address in a Pluricentric Language: Dutch/Flemish -- 2. Communities of Addressing Practice? Address in Internet Forums Based in German-Speaking Countries -- 3. At the Cinema: The Swedish 'du-reform' in Advertising Films -- 4. Address and Interpersonal Relationships in Finland-Swedish and Sweden-Swedish Service Encounters -- 5. First Names in Starbucks: A Clash of Cultures? -- 6 Address in Italian Academic Interactions: The Power of Distance and (Non)-ReciprocityThe Last Word on Address -- Index |
| Record Nr. | UNINA-9910137217603321 |
Norrby Catrin
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| Palgrave Macmillan, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adultery and the Female Star / / by Edward Gallafent
| Adultery and the Female Star / / by Edward Gallafent |
| Autore | Gallafent Edward |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (237 pages) |
| Disciplina | 791.436543 |
| Collana | Palgrave Close Readings in Film and Television |
| Soggetto topico |
Ethnology
Motion pictures Culture Gender Cultural Anthropology Close Reading Culture and Gender |
| ISBN | 1-137-35224-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Bette Davis: 1937-43: Motherhood -- 3. Joan Fontaine: 1939-50: Devotion -- 4. Kim Novak: 1954-64: The Stranger -- 5. Meryl Streep: 1979-85: The Present and the Past -- 6. Conclusion. . |
| Record Nr. | UNINA-9910299997903321 |
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Gallafent Edward
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Simulation-Based Methods for Optimal Stopping and Control : With Applications in Finance / / by Denis Belomestny, John Schoenmakers
| Advanced Simulation-Based Methods for Optimal Stopping and Control : With Applications in Finance / / by Denis Belomestny, John Schoenmakers |
| Autore | Belomestny Denis |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XVI, 364 p. 14 illus.) |
| Disciplina | 658.15 |
| Soggetto topico |
Corporations—Finance
Applied mathematics Engineering mathematics Business enterprises—Finance Mathematical models Corporate Finance Applications of Mathematics Business Finance Mathematical Modeling and Industrial Mathematics |
| ISBN | 1-137-03351-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction 2 -- Basics of Monte Carlo methods 3 -- Basics of standard optimal stopping, multiple stopping, and optimal control problem 4 -- Dual representations for standard optimal stopping, multiple stopping, and optimal control problems. 5 -- Primal algorithms for optimal stopping problems: regression algorithms, optimization algorithms, policy iteration. Extensions to multiple stopping, examples. 6 -- Multilevel primal algorithms. 7 -- Multilevel dual algorithms 8 -- Convergence analysis of primal algorithms. 9 -- Convergence analysis of dual algorithms. 10 -- Consumption based approaches. 11 -- Dimension reduction for primal algorithms. 12 -- Variance reduction for dual algorithms. 13 -- Conclusion. |
| Record Nr. | UNINA-9910299657803321 |
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Belomestny Denis
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations—Management
Market research International business enterprises Customer Relationship Management Market Research/Competitive Intelligence International Business |
| ISBN | 1-352-00011-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Corporate Branding [[electronic resource] /] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
| Advances in Corporate Branding [[electronic resource] /] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 205 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations—Management
Leadership Organization Planning Customer Relationship Management Business Strategy/Leadership |
| ISBN | 1-352-00008-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. . |
| Record Nr. | UNINA-9910150188203321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advancing Media Production Research : Shifting Sites, Methods, and Politics / / edited by Chris Paterson, David Lee, Anamik Saha, Anna Zoellner
| Advancing Media Production Research : Shifting Sites, Methods, and Politics / / edited by Chris Paterson, David Lee, Anamik Saha, Anna Zoellner |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 302.23072 |
| Collana | Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series |
| Soggetto topico |
Communication
Cultural policy Culture—Study and teaching Children's literature Industries Media and Communication Cultural Policy and Politics Media Studies Regional and Cultural Studies Children's Literature |
| ISBN | 1-137-54194-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | DEBATES AND TRANSITIONS. Production Research: Continuity and Transformation / Chris Paterson, David Lee, Anamik Saha, Anna Zoellner -- On the vagaries of production research / Philip Schlesinger -- The Importance of Time in Media Production Research / David M. Ryfe -- RESEARCH AND THEORY. Field Theory and media production: a bridge-building strategy / Ida Willig -- Studying News Production: From Process to Meanings / Daniel A. Berkowitz and Zhengjia Liu -- News Media Ecosystems And Population Dynamics: A Cross-Cultural Analysis / Wilson Lowrey & Elina Erzikova -- Micro vs. macro: Reflection on the potentials of field analysis / Tore Slaatta -- MATTERS OF METHOD. Applying Grounded Theory on Media Production Studies / Astrid Gynnild -- The Qualitative Interview in Media Production Studies / Hanne Bruun -- When You Can't Rely on Public or Private: Using the Ethnographic Self as Resource / Michael B. Munnik -- Investigating the backstage of newswriting with process analyses / Daniel Perrin -- BEYOND THE NEWSROOM. From "poetics" to "production": Genres as active ingredients in media production / Ana Alacovska -- Production studies and documentary participants: A method / Willemien Sanders -- A cultural biography of application software / Fredrik Lesage -- EPILOGUE. Chris Anderson. |
| Record Nr. | UNINA-9910254940503321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Adventure of Relevance : An Ethics of Social Inquiry / / by Martin Savransky
| The Adventure of Relevance : An Ethics of Social Inquiry / / by Martin Savransky |
| Autore | Savransky Martin |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XII, 248 p.) |
| Disciplina | 300.1 |
| Soggetto topico |
Philosophy and social sciences
Modern philosophy Pragmatism Ethics Philosophy of the Social Sciences Modern Philosophy Moral Philosophy |
| ISBN | 1-137-57146-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910253357703321 |
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Savransky Martin
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
| Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler |
| Autore | Kohlbacher Florian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXIII, 155 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Marketing
International economics Industrial procurement International business enterprises Leadership Market research International Economics Procurement International Business Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 1-137-58660-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254663203321 |
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Kohlbacher Florian
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism / / edited by Ana Sofia Elias, Rosalind Gill, Christina Scharff
| Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism / / edited by Ana Sofia Elias, Rosalind Gill, Christina Scharff |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXII, 402 p.) |
| Disciplina | 320.01 |
| Collana | Dynamics of Virtual Work |
| Soggetto topico |
Political theory
Social structure Equality Industrial sociology Political Theory Social Structure, Social Inequality Sociology of Work |
| ISBN | 1-137-47765-2 |
| Classificazione | 71.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface; Susie Orbach -- Part I:Aesthetic Labouring -- 1. Seriously girly fun!: Recontextualising Aesthetic Labour as Fun and Play in Cosmetics Advertising; Michelle Lazar -- 2. Rethinking Ruskin’s Wife’s Vulva; Virginia Braun -- 3. Mapping ‘Gross’ Bodies: The Regulatory Politics of Disgust; Breanne Fahs -- 4. The Escalating Price of Motherhood: Aesthetic Labour in Popular Representations of ‘Stay-at-Home’ Mothers; Sara De Benedictis and Shani Orgad -- 5. Holistic Labour: Gender, Body and the Beauty and Wellness Industry in China -- Jie Yang -- 6. The Entrepreneurial Practices of Becoming a Doll; Adrienne Evans and Sarah Riley -- 7. PhD Barbie Gets a Makeover! Aesthetic Labour in Academia; Scarlett Brown -- Part II: Risk, Work and (Post)Feminist Beauty -- 8. The Risky Business of Postfeminist Beauty; Simidele Dosekun -- 9. Dream Jobs? The Glamorisation of Beauty Service Work in Media Culture; Laurie Ouellette -- 10. Skin: Post-feminist Bleaching Culture and the Political Vulnerability of Blackness -- Shirley Anne Tate -- 11. ‘Being a Better #Freelancer’: Gendered and Racialised Aesthetic Labour on Online Freelance Marketplaces; Monika Sengul-Jones -- 12. Seriously Stylish: Academic Femininities and the Politics of Feminism and Fashion in Academia; Ngaire Donaghue -- 13. How to Do Feminist Mothering in Urban India? Some Reflections on the Politics of Beauty and Body Shapes -- Shilpa Phadke -- Part III: Empowerment, Confidence and Subjectivity -- 14. ‘I’m Beautiful the Way I Am’: Empowerment, Beauty, and Aesthetic Labour; Sarah Banet-Weiser -- 15. ‘Just be Confident Girls!’: Confidence Chic as Neoliberal Governmentality; Laura García-Favaro.-16. ‘The Bottom Line is that the Problem is You’: Aesthetic Labour, Postfeminism and Subjectivity in Russian Self-Help Literature; Maria Adamson and Suvi Salmenniemi -- 17. Look Good, Feel Good: Sexiness and Sexual Pleasure in Neoliberalism; Rachel Wood -- 18. The Aesthetics of Sexual Discontent: Notes from the London ‘Seduction Community’; Rachel O’Neill -- 19. Invisible Labour? Tensions and Ambiguities of Modifying the ‘Private’ Body: The Case of Female Genital Cosmetic Surgery; Amy Shields Dobson, Karalyn McDonald, Maggie Kirkman, Kay Souter, and Jane Fisher -- 20. Beautiful Israeli Girls: Between Being in the Present and Future Unpredictability; Dana Kaplan. . |
| Record Nr. | UNINA-9910162853103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Aesthetics, Politics, Pedagogy and Tagore : A Transcultural Philosophy of Education / / by Ranjan Ghosh
| Aesthetics, Politics, Pedagogy and Tagore : A Transcultural Philosophy of Education / / by Ranjan Ghosh |
| Autore | Ghosh Ranjan |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XI, 214 p. 1 illus.) |
| Disciplina | 370.1 |
| Collana | Palgrave Studies in Education and Transculturalism |
| Soggetto topico |
Education—Philosophy
Philosophy and social sciences International education Comparative education Educational sociology Educational sociology Education and sociology Educational Philosophy Philosophy of Education International and Comparative Education Sociology of Education |
| ISBN | 1-137-48026-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. In and Out of Time: The Hungry Artist -- Chapter 2. No Schoolmaster: Aesthetic Education and Paedosophy -- Chapter 3. The Politics of Counter: Critical Education and the Encounters with Difference. |
| Record Nr. | UNINA-9910164920103321 |
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Ghosh Ranjan
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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