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Address practice as social action : European perspectives / / edited by C. Norrby, C. Wide
Address practice as social action : European perspectives / / edited by C. Norrby, C. Wide
Autore Norrby Catrin
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Palgrave Macmillan, 2015
Descrizione fisica 1 online resource (xi, 151 pages) : illustrations; digital file(s)
Disciplina 395.4
Collana Palgrave Pivot
Soggetto topico Forms of address - Europe
Interpersonal communication - Europe
Sociolinguistics - Europe
Communication
Pragmatics
Discourse analysis
Applied linguistics
Communication Studies
Sociolinguistics
Discourse Analysis
Applied Linguistics
Soggetto non controllato applied linguistics
discourse analysis
communication
pragmatics
sociolinguistics
ISBN 1-137-52992-X
Classificazione LAN004000LAN009050LAN009030
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction: Address as Social Action Across Cultures and Contexts -- 1. Negotiating Address in a Pluricentric Language: Dutch/Flemish -- 2. Communities of Addressing Practice? Address in Internet Forums Based in German-Speaking Countries -- 3. At the Cinema: The Swedish 'du-reform' in Advertising Films -- 4. Address and Interpersonal Relationships in Finland-Swedish and Sweden-Swedish Service Encounters -- 5. First Names in Starbucks: A Clash of Cultures? -- 6 Address in Italian Academic Interactions: The Power of Distance and (Non)-ReciprocityThe Last Word on Address -- Index
Record Nr. UNINA-9910137217603321
Norrby Catrin  
Palgrave Macmillan, 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Adultery and the Female Star / / by Edward Gallafent
Adultery and the Female Star / / by Edward Gallafent
Autore Gallafent Edward
Edizione [1st ed. 2018.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (237 pages)
Disciplina 791.436543
Collana Palgrave Close Readings in Film and Television
Soggetto topico Ethnology
Motion pictures
Culture
Gender
Cultural Anthropology
Close Reading
Culture and Gender
ISBN 1-137-35224-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Introduction -- 2. Bette Davis: 1937-43: Motherhood -- 3. Joan Fontaine: 1939-50: Devotion -- 4. Kim Novak: 1954-64: The Stranger -- 5. Meryl Streep: 1979-85: The Present and the Past -- 6. Conclusion. .
Record Nr. UNINA-9910299997903321
Gallafent Edward  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advanced Simulation-Based Methods for Optimal Stopping and Control : With Applications in Finance / / by Denis Belomestny, John Schoenmakers
Advanced Simulation-Based Methods for Optimal Stopping and Control : With Applications in Finance / / by Denis Belomestny, John Schoenmakers
Autore Belomestny Denis
Edizione [1st ed. 2018.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (XVI, 364 p. 14 illus.)
Disciplina 658.15
Soggetto topico Corporations—Finance
Applied mathematics
Engineering mathematics
Business enterprises—Finance
Mathematical models
Corporate Finance
Applications of Mathematics
Business Finance
Mathematical Modeling and Industrial Mathematics
ISBN 1-137-03351-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Introduction 2 -- Basics of Monte Carlo methods 3 -- Basics of standard optimal stopping, multiple stopping, and optimal control problem 4 -- Dual representations for standard optimal stopping, multiple stopping, and optimal control problems. 5 -- Primal algorithms for optimal stopping problems: regression algorithms, optimization algorithms, policy iteration. Extensions to multiple stopping, examples. 6 -- Multilevel primal algorithms. 7 -- Multilevel dual algorithms 8 -- Convergence analysis of primal algorithms. 9 -- Convergence analysis of dual algorithms. 10 -- Consumption based approaches. 11 -- Dimension reduction for primal algorithms. 12 -- Variance reduction for dual algorithms. 13 -- Conclusion.
Record Nr. UNINA-9910299657803321
Belomestny Denis  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
Edizione [1st ed. 2017.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (X, 354 p.)
Disciplina 658.812
Collana Journal of Brand Management: Advanced Collections
Soggetto topico Customer relations—Management
Market research
International business enterprises
Customer Relationship Management
Market Research/Competitive Intelligence
International Business
ISBN 1-352-00011-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China.
Record Nr. UNINA-9910150188103321
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Corporate Branding [[electronic resource] /] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
Advances in Corporate Branding [[electronic resource] /] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
Edizione [1st ed. 2017.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (XIII, 205 p.)
Disciplina 658.812
Collana Journal of Brand Management: Advanced Collections
Soggetto topico Customer relations—Management
Leadership
Organization
Planning
Customer Relationship Management
Business Strategy/Leadership
ISBN 1-352-00008-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. .
Record Nr. UNINA-9910150188203321
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advancing Media Production Research : Shifting Sites, Methods, and Politics / / edited by Chris Paterson, David Lee, Anamik Saha, Anna Zoellner
Advancing Media Production Research : Shifting Sites, Methods, and Politics / / edited by Chris Paterson, David Lee, Anamik Saha, Anna Zoellner
Edizione [1st ed. 2016.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Descrizione fisica 1 online resource (257 p.)
Disciplina 302.23072
Collana Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series
Soggetto topico Communication
Cultural policy
Culture—Study and teaching
Children's literature
Industries
Media and Communication
Cultural Policy and Politics
Media Studies
Regional and Cultural Studies
Children's Literature
ISBN 1-137-54194-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto DEBATES AND TRANSITIONS. Production Research: Continuity and Transformation / Chris Paterson, David Lee, Anamik Saha, Anna Zoellner -- On the vagaries of production research / Philip Schlesinger -- The Importance of Time in Media Production Research / David M. Ryfe -- RESEARCH AND THEORY. Field Theory and media production: a bridge-building strategy / Ida Willig -- Studying News Production: From Process to Meanings / Daniel A. Berkowitz and Zhengjia Liu -- News Media Ecosystems And Population Dynamics: A Cross-Cultural Analysis / Wilson Lowrey & Elina Erzikova -- Micro vs. macro: Reflection on the potentials of field analysis / Tore Slaatta -- MATTERS OF METHOD. Applying Grounded Theory on Media Production Studies / Astrid Gynnild -- The Qualitative Interview in Media Production Studies / Hanne Bruun -- When You Can't Rely on Public or Private: Using the Ethnographic Self as Resource / Michael B. Munnik -- Investigating the backstage of newswriting with process analyses / Daniel Perrin -- BEYOND THE NEWSROOM. From "poetics" to "production": Genres as active ingredients in media production / Ana Alacovska -- Production studies and documentary participants: A method / Willemien Sanders -- A cultural biography of application software / Fredrik Lesage -- EPILOGUE. Chris Anderson.
Record Nr. UNINA-9910254940503321
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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The Adventure of Relevance : An Ethics of Social Inquiry / / by Martin Savransky
The Adventure of Relevance : An Ethics of Social Inquiry / / by Martin Savransky
Autore Savransky Martin
Edizione [1st ed. 2016.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Descrizione fisica 1 online resource (XII, 248 p.)
Disciplina 300.1
Soggetto topico Philosophy and social sciences
Modern philosophy
Pragmatism
Ethics
Philosophy of the Social Sciences
Modern Philosophy
Moral Philosophy
ISBN 1-137-57146-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910253357703321
Savransky Martin  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
Autore Kohlbacher Florian
Edizione [1st ed. 2016.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Descrizione fisica 1 online resource (XXIII, 155 p.)
Disciplina 659.1/042
Soggetto topico Marketing
International economics
Industrial procurement
International business enterprises
Leadership
Market research
International Economics
Procurement
International Business
Business Strategy/Leadership
Market Research/Competitive Intelligence
ISBN 1-137-58660-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910254663203321
Kohlbacher Florian  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism / / edited by Ana Sofia Elias, Rosalind Gill, Christina Scharff
Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism / / edited by Ana Sofia Elias, Rosalind Gill, Christina Scharff
Edizione [1st ed. 2017.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (XXII, 402 p.)
Disciplina 320.01
Collana Dynamics of Virtual Work
Soggetto topico Political theory
Social structure
Equality
Industrial sociology
Political Theory
Social Structure, Social Inequality
Sociology of Work
ISBN 1-137-47765-2
Classificazione 71.31
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface; Susie Orbach -- Part I:Aesthetic Labouring -- 1. Seriously girly fun!: Recontextualising Aesthetic Labour as Fun and Play in Cosmetics Advertising; Michelle Lazar -- 2. Rethinking Ruskin’s Wife’s Vulva; Virginia Braun -- 3. Mapping ‘Gross’ Bodies: The Regulatory Politics of Disgust; Breanne Fahs -- 4. The Escalating Price of Motherhood: Aesthetic Labour in Popular Representations of ‘Stay-at-Home’ Mothers; Sara De Benedictis and Shani Orgad -- 5. Holistic Labour: Gender, Body and the Beauty and Wellness Industry in China -- Jie Yang -- 6. The Entrepreneurial Practices of Becoming a Doll; Adrienne Evans and Sarah Riley -- 7. PhD Barbie Gets a Makeover! Aesthetic Labour in Academia; Scarlett Brown -- Part II: Risk, Work and (Post)Feminist Beauty -- 8. The Risky Business of Postfeminist Beauty; Simidele Dosekun -- 9. Dream Jobs? The Glamorisation of Beauty Service Work in Media Culture; Laurie Ouellette -- 10. Skin: Post-feminist Bleaching Culture and the Political Vulnerability of Blackness -- Shirley Anne Tate -- 11. ‘Being a Better #Freelancer’: Gendered and Racialised Aesthetic Labour on Online Freelance Marketplaces; Monika Sengul-Jones -- 12. Seriously Stylish: Academic Femininities and the Politics of Feminism and Fashion in Academia; Ngaire Donaghue -- 13. How to Do Feminist Mothering in Urban India? Some Reflections on the Politics of Beauty and Body Shapes -- Shilpa Phadke -- Part III: Empowerment, Confidence and Subjectivity -- 14. ‘I’m Beautiful the Way I Am’: Empowerment, Beauty, and Aesthetic Labour; Sarah Banet-Weiser -- 15. ‘Just be Confident Girls!’: Confidence Chic as Neoliberal Governmentality; Laura García-Favaro.-16. ‘The Bottom Line is that the Problem is You’: Aesthetic Labour, Postfeminism and Subjectivity in Russian Self-Help Literature; Maria Adamson and Suvi Salmenniemi -- 17. Look Good, Feel Good: Sexiness and Sexual Pleasure in Neoliberalism; Rachel Wood -- 18. The Aesthetics of Sexual Discontent: Notes from the London ‘Seduction Community’; Rachel O’Neill -- 19. Invisible Labour? Tensions and Ambiguities of Modifying the ‘Private’ Body: The Case of Female Genital Cosmetic Surgery; Amy Shields Dobson, Karalyn McDonald, Maggie Kirkman, Kay Souter, and Jane Fisher -- 20. Beautiful Israeli Girls: Between Being in the Present and Future Unpredictability; Dana Kaplan. .
Record Nr. UNINA-9910162853103321
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Aesthetics, Politics, Pedagogy and Tagore : A Transcultural Philosophy of Education / / by Ranjan Ghosh
Aesthetics, Politics, Pedagogy and Tagore : A Transcultural Philosophy of Education / / by Ranjan Ghosh
Autore Ghosh Ranjan
Edizione [1st ed. 2017.]
Pubbl/distr/stampa London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (XI, 214 p. 1 illus.)
Disciplina 370.1
Collana Palgrave Studies in Education and Transculturalism
Soggetto topico Education—Philosophy
Philosophy and social sciences
International education 
Comparative education
Educational sociology
Educational sociology 
Education and sociology
Educational Philosophy
Philosophy of Education
International and Comparative Education
Sociology of Education
ISBN 1-137-48026-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. In and Out of Time: The Hungry Artist -- Chapter 2. No Schoolmaster: Aesthetic Education and Paedosophy -- Chapter 3. The Politics of Counter: Critical Education and the Encounters with Difference.
Record Nr. UNINA-9910164920103321
Ghosh Ranjan  
London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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