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Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910821063503321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-level governance : the missing linkages / / edited by Edoardo Ongaro
| Multi-level governance : the missing linkages / / edited by Edoardo Ongaro |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (371 p.) |
| Disciplina | 302 |
| Collana | Critical Perspectives on International Public Sector Management |
| Soggetto topico |
Decentralization in government - European Union countries
Regionalism - European Union countries Central-local government relations - European Union countries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-873-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Multi-Level Governance: The Missing Linkages; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Acknowledgements; Preface; References; Multi-Level Governance: The Missing Linkages; Notes; References; Multi-Level Governance, EU Public Policy and the Evasive Dependent Variable; Introduction; Multi-Level Governance and Its Propositions; Network Governance; PA Approach and Policy Learning; MLG Propositions; Concluding Thoughts: Where to Take the MLG Agenda?; Acknowledgement; References
Revisiting the 'Management Deficit': Can the Commission (Still Not) Manage Europe?The Metcalfe Critique; The Management Challenge: Developments Since 1992; Revisiting the 'Management Deficit'; The Commission: The Internal Dimension; The Commission: External Strategizing; Manageability within the Single Market; Conclusion; Notes; References; The Independent EU Commissioner: An Administrative Analysis; Introduction; Changing the Parameters of Economic Governance; The EU's Ambitions and Administrative Capacities; Organisational Capacity I: Independence as Operational Value Organisational Capacity II: Operating Procedures of the Independent Commissioner Policy Preparation; Writing of the Recommendations by DG ECFIN; Decision-Taking in the College; Conclusions; References; EU Agencies and the European Multi-Level Administrative System; EU Agencies and the Transformation of EU Multi-Level Administration; Research Questions; Ideal Typical Models of Agencies and Comparison; The Autonomy of EU Agencies; Personnel Autonomy; Financial Autonomy; Policy Autonomy; Summative Indexes of Autonomy and Discussion; The Steering and Control of EU Agencies Policy Networks and Agencies in the EU: Mapping the Integration/Disintegration Mosaic EU Agencies in Policy Networks; Where's the Influence? Involvement of EU Agencies in European Public Policy Processes; Addressing the Research Questions; Concluding Remarks: EU Agencies in the European Multi-Level Administrative System; Notes; Acknowledgements; References; Appendix: The Design of the Research; The Interaction between Agencies, Networks, and the European Commission in Emerging Regulatory Constellations: A Comparativ...; Introduction; Analytical Framework The Role of the Commission and Regulatory Networks in the European Telecom Sector First Phase Regulatory Reforms: NRA's and the IRG (1990's); Second Phase Regulatory Reforms: The Establishment of the ERG (2002-2009); Third Phase Regulatory Reforms: The Shift to BEREC and the Office (2009-Present); The Role of the Commission and Regulatory Networks in the European Patent System; Historical Context: From Divergence to Convergence (Until 1940's); First Phase Regulatory Reforms: The Establishment and Functioning of the European Patent System (1950's-1980's) Second Phase Regulatory Reforms: Negotiations on the Community Patent (1990's-2005) |
| Record Nr. | UNINA-9910460705303321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-level governance [[electronic resource] ] : the missing linkages / / edited by Edoardo Ongaro
| Multi-level governance [[electronic resource] ] : the missing linkages / / edited by Edoardo Ongaro |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (371 p.) |
| Disciplina | 302 |
| Altri autori (Persone) | OngaroEdoardo |
| Collana | Critical perspectives on international public sector management |
| Soggetto topico |
Political Science - Public Affairs & Administration
Public administration Decentralization in government - European Union countries Regionalism - European Union countries Central-local government relations - European Union countries |
| ISBN | 1-78441-873-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Multi-level governance : the missing linkages / Edoardo Ongaro -- Multi-level governance, EU public policy, and the evasive dependent variable / Anthony R. Zito -- Revisiting the management deficit : can the Commission (still not) manage Europe? / Hussein Kassim -- The independent EU commissioner : an administrative analysis / Adriaan Schout, Arnout Mijs -- EU agencies and the European multi-level administrative system / Edoardo Ongaro ... [et al.] -- The interaction between agencies, networks and the European Commission in emerging regulatory constellations : a comparative analysis of the European telecom sector and the European patent system / Esther van Zimmeren, Emmanuelle Mathieu, Koen Verhoest -- Multi-level governance, the EU and civil society : a missing link? / Simone Baglioni -- Administrative reforms in the intergovernmental setting : impacts on multi-level governance from a comparative perspective / Sabine Kuhlmann -- Bridging the gaps in multi-level governance : new spaces of interactions and multiple accountabilities in English sub-national governance / Joyce Liddle -- Metagovernance, risk and nuclear power in Britain / Keith Baker -- Politics and political strategies in multi-level systems / Duncan McTavish -- Multi-level governance of hydropower in China? The problem of transplanting a western concept into the Chinese governance context / Oliver Hensengerth -- Multi-level governance : underplayed features, overblown expectation, and missing linkages / Simona Piattoni. |
| Record Nr. | UNINA-9910797201703321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-level governance [[electronic resource] ] : the missing linkages / / edited by Edoardo Ongaro
| Multi-level governance [[electronic resource] ] : the missing linkages / / edited by Edoardo Ongaro |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (371 p.) |
| Disciplina | 302 |
| Altri autori (Persone) | OngaroEdoardo |
| Collana | Critical perspectives on international public sector management |
| Soggetto topico |
Political Science - Public Affairs & Administration
Public administration Decentralization in government - European Union countries Regionalism - European Union countries Central-local government relations - European Union countries |
| ISBN | 1-78441-873-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Multi-level governance : the missing linkages / Edoardo Ongaro -- Multi-level governance, EU public policy, and the evasive dependent variable / Anthony R. Zito -- Revisiting the management deficit : can the Commission (still not) manage Europe? / Hussein Kassim -- The independent EU commissioner : an administrative analysis / Adriaan Schout, Arnout Mijs -- EU agencies and the European multi-level administrative system / Edoardo Ongaro ... [et al.] -- The interaction between agencies, networks and the European Commission in emerging regulatory constellations : a comparative analysis of the European telecom sector and the European patent system / Esther van Zimmeren, Emmanuelle Mathieu, Koen Verhoest -- Multi-level governance, the EU and civil society : a missing link? / Simone Baglioni -- Administrative reforms in the intergovernmental setting : impacts on multi-level governance from a comparative perspective / Sabine Kuhlmann -- Bridging the gaps in multi-level governance : new spaces of interactions and multiple accountabilities in English sub-national governance / Joyce Liddle -- Metagovernance, risk and nuclear power in Britain / Keith Baker -- Politics and political strategies in multi-level systems / Duncan McTavish -- Multi-level governance of hydropower in China? The problem of transplanting a western concept into the Chinese governance context / Oliver Hensengerth -- Multi-level governance : underplayed features, overblown expectation, and missing linkages / Simona Piattoni. |
| Record Nr. | UNINA-9910810748203321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig
| Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (137 p.) |
| Disciplina | 658.848 |
| Collana | International Marketing Review |
| Soggetto topico |
Export marketing
Marketing International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78560-097-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial boards; Guest editorial; Researching the global marketplace:Susan Douglas' legacy; Susan Douglas: the "founding mother"of the European Marketing Academy; Multicultural marketplaces; Luxury brand markets as confluences of multiple cultural beliefs; Service nepotism in the multi-ethnic marketplace:mentalities and motivations; Global cities and cultural experimentation:cosmopolitan-local connections; A multicultural blend:metaphors, cognitive social capital and multiculturalism; In search of the good life |
| Record Nr. | UNINA-9910460385003321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig
| Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (137 p.) |
| Disciplina | 658.848 |
| Collana | International Marketing Review |
| Soggetto topico |
Export marketing
Marketing International business enterprises |
| ISBN | 1-78560-097-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial boards; Guest editorial; Researching the global marketplace:Susan Douglas' legacy; Susan Douglas: the "founding mother"of the European Marketing Academy; Multicultural marketplaces; Luxury brand markets as confluences of multiple cultural beliefs; Service nepotism in the multi-ethnic marketplace:mentalities and motivations; Global cities and cultural experimentation:cosmopolitan-local connections; A multicultural blend:metaphors, cognitive social capital and multiculturalism; In search of the good life |
| Record Nr. | UNINA-9910797129203321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig
| Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (137 p.) |
| Disciplina | 658.848 |
| Collana | International Marketing Review |
| Soggetto topico |
Export marketing
Marketing International business enterprises |
| ISBN | 1-78560-097-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial boards; Guest editorial; Researching the global marketplace:Susan Douglas' legacy; Susan Douglas: the "founding mother"of the European Marketing Academy; Multicultural marketplaces; Luxury brand markets as confluences of multiple cultural beliefs; Service nepotism in the multi-ethnic marketplace:mentalities and motivations; Global cities and cultural experimentation:cosmopolitan-local connections; A multicultural blend:metaphors, cognitive social capital and multiculturalism; In search of the good life |
| Record Nr. | UNINA-9910813333703321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multicultural perspectives in science, technology, engineering and mathematics (STEM) in higher education / / guest editors, Ramon B. Goings, Adriel A. Hilton and Donald Mitchell, Jr
| Multicultural perspectives in science, technology, engineering and mathematics (STEM) in higher education / / guest editors, Ramon B. Goings, Adriel A. Hilton and Donald Mitchell, Jr |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (149 pages) : illustrations, tables |
| Disciplina | 370.196 |
| Collana | Journal for Multicultural Education, |
| Soggetto topico |
Multicultural education
Education, Higher |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-706-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910493662403321 |
| [Bradford, England] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multicultural perspectives in science, technology, engineering and mathematics (STEM) in higher education / / guest editors, Ramon B. Goings, Adriel A. Hilton and Donald Mitchell, Jr
| Multicultural perspectives in science, technology, engineering and mathematics (STEM) in higher education / / guest editors, Ramon B. Goings, Adriel A. Hilton and Donald Mitchell, Jr |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (149 pages) : illustrations, tables |
| Disciplina | 370.196 |
| Collana | Journal for Multicultural Education, |
| Soggetto topico |
Multicultural education
Education, Higher |
| ISBN | 1-78635-706-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798684703321 |
| [Bradford, England] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multicultural perspectives in science, technology, engineering and mathematics (STEM) in higher education / / guest editors, Ramon B. Goings, Adriel A. Hilton and Donald Mitchell, Jr
| Multicultural perspectives in science, technology, engineering and mathematics (STEM) in higher education / / guest editors, Ramon B. Goings, Adriel A. Hilton and Donald Mitchell, Jr |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (149 pages) : illustrations, tables |
| Disciplina | 370.196 |
| Collana | Journal for Multicultural Education, |
| Soggetto topico |
Multicultural education
Education, Higher |
| ISBN | 1-78635-706-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910819877903321 |
| [Bradford, England] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
