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Beyond advertising : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
| Beyond advertising : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network |
| Autore | Wind Yoram |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Advertising
Communication in marketing Customer relations |
| ISBN |
1-119-07409-6
1-119-17045-1 1-119-07420-7 |
| Classificazione | BUS018000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface: Who Should Read This Book? Part I Overview: The Motivation for Change and the Necessity for Challenging Current Mental Models Chapter 1: The Five Forces Driving the Need for Change, and the Enablers to Do So Chapter 2: It's All in Your Head: Challenging Entrenched Mindsets about "Advertising" Part II Overview: A New Model of Advertising Chapter 3: Orchestrating Value Creation across ALL Touchpoints Chapter 4: Aligning Individuals, Organizations, and Society through Authentic and Compelling Brand Purpose and Initiatives for Win-Win-Win Impact Chapter 5: Making the Substance of Each Touchpoint, and Touchpoint Journey, "RAVES" Chapter 6: Designing Touchpoints to Leverage the Expanded Power of Context: "MADEs" Part III: What to Do Now to Get Ready For - And Co-Create - The Future Chapter 7 Embrace a Culture of Adaptive Experimentation Chapter 8: Leverage All Aspects of the Organizational Architecture to Effect Change or Start Fresh Chapter 9: Transcend Silos and Barriers with Aligned Objectives, Open Innovation, Network Activation and Network Orchestration Chapter 10: A Global Movement From and Beyond Advertising toward a More Desirable Future Appendix One The Backstory: The Wharton FoA Program and the Advertising 2020 Project Appendix Two: Planning and Conducting an Experiment Appendix Three: Example Worksheet Appendix 4: Advertising 2020 Collaborators Bibliography . |
| Record Nr. | UNINA-9910824030703321 |
Wind Yoram
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| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big print, little print [[electronic resource] ] : what's the deal? : how to disclose the details
| Big print, little print [[electronic resource] ] : what's the deal? : how to disclose the details |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, , [2000] |
| Disciplina |
332.84
342.0418 659.1 659.1092 |
| Collana | FTC facts for consumers |
| Soggetto topico |
Microcomputers - Marketing
Rebates Government information Advertising Advertisers |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Big print, little print |
| Record Nr. | UNINA-9910692903903321 |
| [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, , [2000] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bodily regimes [[electronic resource] ] : Italian advertising under fascism / / Karen Pinkus
| Bodily regimes [[electronic resource] ] : Italian advertising under fascism / / Karen Pinkus |
| Autore | Pinkus Karen |
| Pubbl/distr/stampa | Minneapolis, : University of Minnesota Press, c1995 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Italy - History
Propaganda - Italy - History Human figure in art Commercial art - Italy - History Fascism and art - Italy - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8166-8633-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Illustrations; A Note on Pictorial Sources; Acknowledgments; 1 The Body and the Market; 2 Selling the Black Body: Advertising and the African Campaigns; 3 The Fascist Body as Producer and Consumer; 4 The Body and Its Armors; 5 The Body Disappears: Negation, Toxicity, Annihilation; Notes; Index |
| Record Nr. | UNINA-9910457637803321 |
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Pinkus Karen
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| Minneapolis, : University of Minnesota Press, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bodily regimes [[electronic resource] ] : Italian advertising under fascism / / Karen Pinkus
| Bodily regimes [[electronic resource] ] : Italian advertising under fascism / / Karen Pinkus |
| Autore | Pinkus Karen |
| Pubbl/distr/stampa | Minneapolis, : University of Minnesota Press, c1995 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Italy - History
Propaganda - Italy - History Human figure in art Commercial art - Italy - History Fascism and art - Italy - History |
| ISBN | 0-8166-8633-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Illustrations; A Note on Pictorial Sources; Acknowledgments; 1 The Body and the Market; 2 Selling the Black Body: Advertising and the African Campaigns; 3 The Fascist Body as Producer and Consumer; 4 The Body and Its Armors; 5 The Body Disappears: Negation, Toxicity, Annihilation; Notes; Index |
| Record Nr. | UNINA-9910784367003321 |
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Pinkus Karen
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| Minneapolis, : University of Minnesota Press, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bodily regimes : Italian advertising under fascism / / Karen Pinkus
| Bodily regimes : Italian advertising under fascism / / Karen Pinkus |
| Autore | Pinkus Karen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Minneapolis, : University of Minnesota Press, c1995 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Italy - History
Propaganda - Italy - History Human figure in art Commercial art - Italy - History Fascism and art - Italy - History |
| ISBN | 0-8166-8633-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Illustrations; A Note on Pictorial Sources; Acknowledgments; 1 The Body and the Market; 2 Selling the Black Body: Advertising and the African Campaigns; 3 The Fascist Body as Producer and Consumer; 4 The Body and Its Armors; 5 The Body Disappears: Negation, Toxicity, Annihilation; Notes; Index |
| Record Nr. | UNINA-9910814287803321 |
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Pinkus Karen
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| Minneapolis, : University of Minnesota Press, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branded entertainment : la rivoluzione del settore marcom inizia da qui / Elena Grinta
| Branded entertainment : la rivoluzione del settore marcom inizia da qui / Elena Grinta |
| Autore | Grinta, Elena |
| Pubbl/distr/stampa | Milano : FrancoAngeli, 2017 |
| Descrizione fisica | 121 p. ; 22 cm |
| Disciplina |
658.8
659.1 |
| Collana | community |
| Soggetto non controllato |
Marketing - Comunicazione
Pubblicità |
| ISBN | 978-88-917-5289-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910250450103321 |
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Grinta, Elena
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| Milano : FrancoAngeli, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of advertising / / Clarence Moran
| The business of advertising / / Clarence Moran |
| Autore | Moran Clarence |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 659.1 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-58246-2
1-136-66986-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The Business of Advertising; Title Page; Copyright Page; Original Title Page; Table of Contents; List of Illustrations; Preface; Chapter I The Business of Advertising and Its Utility; Chapter II The History of Advertising; Chapter III The Business of Mural Advertising; Chapter IV The Business of Advertising in the Press; Chapter V The Business of Advertising by Circular; Chapter VI Art and Advertising: the Pictorial Poster; Chapter VII The Bill-Posters' Associations and Their Censorship Committees; Chapter VIII The Taxation and Rating of Advertisements
Chapter IX Restrictions on AdvertisingChapter X The Problem of Control; Appendices; I. Bye-laws of the London County Council with Regard to Flash and Search Lights; II. Usual Definition of a Sky Sign; III. The Farnworth Clause; IV. The Dover Clause; Index |
| Record Nr. | UNINA-9910462929003321 |
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Moran Clarence
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| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of advertising / / Clarence Moran
| The business of advertising / / Clarence Moran |
| Autore | Moran Clarence |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 659.1 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising |
| ISBN |
1-136-66993-0
0-203-58246-2 1-136-66986-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The Business of Advertising; Title Page; Copyright Page; Original Title Page; Table of Contents; List of Illustrations; Preface; Chapter I The Business of Advertising and Its Utility; Chapter II The History of Advertising; Chapter III The Business of Mural Advertising; Chapter IV The Business of Advertising in the Press; Chapter V The Business of Advertising by Circular; Chapter VI Art and Advertising: the Pictorial Poster; Chapter VII The Bill-Posters' Associations and Their Censorship Committees; Chapter VIII The Taxation and Rating of Advertisements
Chapter IX Restrictions on AdvertisingChapter X The Problem of Control; Appendices; I. Bye-laws of the London County Council with Regard to Flash and Search Lights; II. Usual Definition of a Sky Sign; III. The Farnworth Clause; IV. The Dover Clause; Index |
| Record Nr. | UNINA-9910786393603321 |
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Moran Clarence
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| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of advertising / / Clarence Moran
| The business of advertising / / Clarence Moran |
| Autore | Moran Clarence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2013, c1905 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 659.1 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising |
| ISBN |
1-136-66993-0
0-203-58246-2 1-136-66986-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The Business of Advertising; Title Page; Copyright Page; Original Title Page; Table of Contents; List of Illustrations; Preface; Chapter I The Business of Advertising and Its Utility; Chapter II The History of Advertising; Chapter III The Business of Mural Advertising; Chapter IV The Business of Advertising in the Press; Chapter V The Business of Advertising by Circular; Chapter VI Art and Advertising: the Pictorial Poster; Chapter VII The Bill-Posters' Associations and Their Censorship Committees; Chapter VIII The Taxation and Rating of Advertisements
Chapter IX Restrictions on AdvertisingChapter X The Problem of Control; Appendices; I. Bye-laws of the London County Council with Regard to Flash and Search Lights; II. Usual Definition of a Sky Sign; III. The Farnworth Clause; IV. The Dover Clause; Index |
| Record Nr. | UNINA-9910810695903321 |
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Moran Clarence
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| London ; ; New York, : Routledge, 2013, c1905 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business sponsorschip / Caroline Gillies
| Business sponsorschip / Caroline Gillies |
| Autore | GILLIES, Caroline |
| Pubbl/distr/stampa | Oxford : Butterworth Heinemann, 1991 |
| Descrizione fisica | X, 211 p. ; 25 cm |
| Disciplina | 659.1 |
| Soggetto topico | Pubblicità |
| ISBN | 0-7506-0012-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990000669390203316 |
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GILLIES, Caroline
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| Oxford : Butterworth Heinemann, 1991 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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