top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
The advertising business [[electronic resource] ] : operations, creativity, media planning, integrated communications / / edited by John Philip Jones
The advertising business [[electronic resource] ] : operations, creativity, media planning, integrated communications / / edited by John Philip Jones
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c1999
Descrizione fisica 1 online resource (548 p.) : ill. (some col.)
Disciplina 659.1
Altri autori (Persone) JonesJohn Philip
Soggetto topico Advertising
ISBN 1-4522-3144-3
0-7619-1238-X
1-4522-6464-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Chapter 1 - Introduction: The Advertising Business; Part I - How Agencies Operate; Chapter 2 - Agency Management: Some Secrets; Chapter 3 - The Account Executive in an Advertising Agency; Chapter 4 - Account Planning; Chapter 5 - The Advertising Creative Process; Chapter 6 - The Art Director; Chapter 7 - Budgeting for Advertising and the Advertising-Intensiveness Curve; Chapter 8 - Advertising Media: A Changing Marketplace; Chapter 9 - The Media Buyer in the Advertising Agency; Chapter 10 - Advertising Agency Compensation Systems
Chapter 11 - New Business Activity: Account ReviewsChapter 12 - The Culture of an Advertising Agency; Part II - Creative Aspects; Chapter 13 - Strategy in Advertising; Chapter 14 - Television Advertising: Learning Without Involvement; Chapter 15 - Humor in Television Advertising: A Practitioner's View; Chapter 16 - Humor in Television Advertising: A Researcher's View; Chapter 17 - Celebrities in Advertising; Chapter 18 - Emotion and Advertising; Chapter 19 - Hierarchies of Effect: Advertising Theories; Chapter 20 - Cognitive Dissonance and Selective Perception: Their Relevance to Advertising
Chapter 21 - The Creative Characteristics of Successful Television AdvertisingChapter 22 - Comparative Advertising; Chapter 23 - The Unique Selling Proposition and Usage-Pull; Chapter 24 - Truth and Weasels; Chapter 25 - Television Production Costs; Part III - Media Aspects; Chapter 26 - Media-Medium-Mediorum: Media Definitions; Chapter 27 - Television Advertising: Continuity Scheduling (Advertising Without Gaps); Chapter 28 - What Does Effective Frequency Mean Today?; Chapter 29 - Barter Syndication; Chapter 30 - Cable Television; Part IV - Sales Promotions and Specialist Media
Chapter 31 - Trends in PromotionsChapter 32 - Integrated Marketing Communications and How It Relates to Traditional Media Advertising; Chapter 33 - Integrated Marketing Communications in Practice; Chapter 34 - A Road Map to On-Line Marketing Strategy; Chapter 35 - Direct Marketing; Chapter 36 - Direct-Response Advertising: Creative Principles; Chapter 37 - Promotions and Advertising: Comparison of Effectiveness; Chapter 38 - Specialty Advertising; Chapter 39 - Event Marketing; Chapter 40 - Sports Marketing and the Super Bowl; Chapter 41 - Business-to-Business Advertising
Chapter 42 - Product Packaging: The Silent SalesmanChapter 43 - Public Relations and Advertising; Part V - Legislation and Ethics; Chapter 44 - The Supreme Court of the United States and First Amendment Protection of Advertising; Chapter 45 - Ethics of Advertising: Oxymoron or Good Business Practice?; Name Index; Subject Index; About the Contributors
Record Nr. UNINA-9910539200903321
Thousand Oaks, Calif. ; ; London, : SAGE, c1999
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising by design : generating and designing creative ideas across media / / Robin Landa
Advertising by design : generating and designing creative ideas across media / / Robin Landa
Autore Landa Robin
Edizione [Third edition.]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , 2016
Descrizione fisica 563p
Disciplina 659.1
Soggetto topico Advertising
Creative ability in business
Soggetto genere / forma Electronic books.
ISBN 1-118-97106-X
1-118-97105-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910149407203321
Landa Robin  
Hoboken, New Jersey : , : Wiley, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising explained / / Dennis Caton
Advertising explained / / Dennis Caton
Autore Caton Dennis.
Pubbl/distr/stampa Abingdon, Oxon : , : Routledge, , 2013
Descrizione fisica 1 online resource (117 p.)
Disciplina 659.1
Collana Routledge Library Editions: Advertising
Soggetto topico Advertising
Soggetto genere / forma Electronic books.
ISBN 1-136-66426-2
0-203-58351-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Advertising Explained; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; 1. Words of Warning; 2. Why Advertise ?; 3. The Media; The Press; Outdoor Publicity; Film Advertising; Radio Advertising; Point of Sale Publicity; Direct Mail; 4 The Mechanics of Advertising; Paper and Printing; Mechanical Production; Colour Work; Adaptation of Press Advertisements; 5. The Advertising Agency; 6 The Science of Advertising; Advertising Strategy; Advertising Tactics; 7 Overseas Advertising; 8Now You Know
Record Nr. UNINA-9910462580303321
Caton Dennis.  
Abingdon, Oxon : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising explained / / Dennis Caton
Advertising explained / / Dennis Caton
Autore Caton Dennis.
Pubbl/distr/stampa Abingdon, Oxon : , : Routledge, , 2013
Descrizione fisica 1 online resource (117 p.)
Disciplina 659.1
Collana Routledge Library Editions: Advertising
Soggetto topico Advertising
Soggetto genere / forma Electronic books.
ISBN 1-136-66433-5
1-136-66426-2
0-203-58351-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Advertising Explained; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; 1. Words of Warning; 2. Why Advertise ?; 3. The Media; The Press; Outdoor Publicity; Film Advertising; Radio Advertising; Point of Sale Publicity; Direct Mail; 4 The Mechanics of Advertising; Paper and Printing; Mechanical Production; Colour Work; Adaptation of Press Advertisements; 5. The Advertising Agency; 6 The Science of Advertising; Advertising Strategy; Advertising Tactics; 7 Overseas Advertising; 8Now You Know
Record Nr. UNINA-9910538183703321
Caton Dennis.  
Abingdon, Oxon : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising in Contemporary Consumer Culture [[electronic resource] /] / by Hélène de Burgh-Woodman
Advertising in Contemporary Consumer Culture [[electronic resource] /] / by Hélène de Burgh-Woodman
Autore de Burgh-Woodman Hélène
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (275 pages)
Disciplina 659.1
Soggetto topico Marketing
Communication
Motion pictures and television
Culture—Study and teaching
Media and Communication
Screen Studies
Cultural Theory
ISBN 3-319-77944-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Introduction -- 2. Postmodern Culture, Convergence and Advertising -- 3. Assemblage Thinking -- 4. Intensities and the Singular Assemblage: Becomings -- 5. Intensities and the Singular Assemblage: Time and Space -- 6. Extensions and the Advertising Suite -- 7. The Oeuvre as Assemblage -- 8. The Assembled Advertisement and the Consumer.
Record Nr. UNINA-9910298200103321
de Burgh-Woodman Hélène  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising procedure / Otto Kleppner
Advertising procedure / Otto Kleppner
Autore KLEPPNER, Otto
Edizione [6. ed]
Pubbl/distr/stampa Englewood Cliffs : Prentice Hall, 1973
Descrizione fisica 748 p. ; 24 cm
Disciplina 659.1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-990002229030203316
KLEPPNER, Otto  
Englewood Cliffs : Prentice Hall, 1973
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2008
Descrizione fisica 1 online resource (529 p.)
Disciplina 659.1
Soggetto topico Advertising
Selling
Sales promotion - Management
Soggetto genere / forma Electronic books.
ISBN 1-64287-558-9
1-282-80368-9
9786612803680
93-5044-096-2
1-4416-8717-3
600-00-2803-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES
SALES CONTROL AND COST ANALYSISCASE STUDIES
Record Nr. UNINA-9910458764003321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2008
Descrizione fisica 1 online resource (529 p.)
Disciplina 659.1
Soggetto topico Advertising
Selling
Sales promotion - Management
Soggetto genere / forma Electronic books.
ISBN 1-64287-558-9
1-282-80368-9
9786612803680
93-5044-096-2
1-4416-8717-3
600-00-2803-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES
SALES CONTROL AND COST ANALYSISCASE STUDIES
Record Nr. UNINA-9910526025003321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising, the media and globalisation : a world in motion / / John Sinclair
Advertising, the media and globalisation : a world in motion / / John Sinclair
Autore Sinclair John <1944-, >
Pubbl/distr/stampa Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012
Descrizione fisica 1 online resource (169 p.)
Disciplina 659.1
Soggetto topico Advertising - Social aspects
Mass media
Globalization - Social aspects
Soggetto genere / forma Electronic books.
ISBN 1-280-68224-8
9786613659187
1-136-50098-7
0-203-14364-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Advertising, the Media and Globalisation; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1. Advertising as an object of study; 2. Global trends in the advertising industry; 3. Advertising and the media in motion; 4. Current trends in advertising, media and society; 5. Advertising, globalisation and world regions; Coda; Bibliography; Index
Record Nr. UNINA-9910451673003321
Sinclair John <1944-, >  
Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising, the media and globalisation : a world in motion / / John Sinclair
Advertising, the media and globalisation : a world in motion / / John Sinclair
Autore Sinclair John <1944-, >
Pubbl/distr/stampa Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012
Descrizione fisica 1 online resource (169 p.)
Disciplina 659.1
Soggetto topico Advertising - Social aspects
Mass media
Globalization - Social aspects
Soggetto genere / forma Electronic books.
ISBN 1-136-50097-9
1-280-68224-8
9786613659187
1-136-50098-7
0-203-14364-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Advertising, the Media and Globalisation; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1. Advertising as an object of study; 2. Global trends in the advertising industry; 3. Advertising and the media in motion; 4. Current trends in advertising, media and society; 5. Advertising, globalisation and world regions; Coda; Bibliography; Index
Record Nr. UNINA-9910532172203321
Sinclair John <1944-, >  
Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui