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The economics of advertising / / F. W. Taylor
| The economics of advertising / / F. W. Taylor |
| Autore | Taylor F. W |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1934 |
| Descrizione fisica | 1 online resource (255 pages) |
| Disciplina | 659.1 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising |
| ISBN |
1-136-67049-1
1-136-67042-4 0-203-58229-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Dedication; Acknowledgment; Table of Contents; Part One Advertising and Industry-An Economic Analysis; Chapter One The Development of Advertising and Its Significance; The Rise of Modern Marketing Methods; Greater variety of production.; Increased control of the market by producers.; The growth of competition.; Large-scale production; Chapter Two The Functions of Advertising (1); Introductory The Claims Made for Advertising; (1) "Advertising is a means of giving information about goods and services"
Is advertising used to inform or to persuade? (2) "Advertising is an economical method of selling"; An economical method of appealing to the million.; Building business prestige; (3) "The reputation of a product is built up by advertising and a definite standard of quality is thereby assured"; (4) "Advertising increases production (i) by stimulating wants and (ii) by promoting the productive efficiency of the purchaser"; Stimulating the spirit of emulation; Increasing the productive efficiency of the purchaser; (5) "Advertising increases the efficiency of the advertiser"; Market research Chapter Three The Functions of Advertising (2)The Claims Made for Advertising; (6) "Advertising can be used to stabilise demand"; Advertising and the trade cycle.; Advertising and seasonal fluctuations.; The practice of advertisers in relation to business fluctuations; (7) "The consumer derives more satisfaction from the use of advertised goods"; (8) "By making possible large-scale production and distribution advertising lowers costs"; No generalization is possible.; The difficulty of measuring the influence of advertising on costs.; Advertising sometimes reduces costs. Types of large-scale businesses. Unused productive capacity; Advertising and large-scale distribution; The relation between large-scale operation and costs.; Some difficulties of mass production and distribution; (9) "Advertising increases demand"; Department stores; Chapter Four Criticisms of Advertising (1); (1) "Advertising raises prices"; Price may not be limited by normal cost of production.; Competition in price and in quality; Determining the advertising appropriation.; The co-ordination of advertising and marketing; Chapter Five Criticisms of Advertising (2) (3) "Advertisements do not give adequate and reliable information about goods" Part Two Advertising and the Community; Chapter Six Some Social Criticisms of Advertising; The Power of Advertisers to Mould Opinion; Chapter Seven The Press and Advertising; The Commercialization of the Press; Advertising and Editorial Policy; Chapter Eight The Relation of Advertising to Some Modern Developments in Marketing; The Increasing Control of Marketing by Manufacturers; Wholesalers' and retailers' brands; The changing status of the retailer; Price maintenance; Standardization and Branding; Chapter Nine The Organization of the Advertising Business |
| Record Nr. | UNINA-9910800034103321 |
Taylor F. W
|
||
| London ; ; New York : , : Routledge, , 1934 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economics of advertising / / F. W. Taylor
| The economics of advertising / / F. W. Taylor |
| Autore | Taylor F. W |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1934 |
| Descrizione fisica | 1 online resource (255 pages) |
| Disciplina | 659.1 |
| Collana | Routledge Library Editions: Advertising |
| Soggetto topico | Advertising |
| ISBN |
1-136-67049-1
1-136-67042-4 0-203-58229-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Dedication; Acknowledgment; Table of Contents; Part One Advertising and Industry-An Economic Analysis; Chapter One The Development of Advertising and Its Significance; The Rise of Modern Marketing Methods; Greater variety of production.; Increased control of the market by producers.; The growth of competition.; Large-scale production; Chapter Two The Functions of Advertising (1); Introductory The Claims Made for Advertising; (1) "Advertising is a means of giving information about goods and services"
Is advertising used to inform or to persuade? (2) "Advertising is an economical method of selling"; An economical method of appealing to the million.; Building business prestige; (3) "The reputation of a product is built up by advertising and a definite standard of quality is thereby assured"; (4) "Advertising increases production (i) by stimulating wants and (ii) by promoting the productive efficiency of the purchaser"; Stimulating the spirit of emulation; Increasing the productive efficiency of the purchaser; (5) "Advertising increases the efficiency of the advertiser"; Market research Chapter Three The Functions of Advertising (2)The Claims Made for Advertising; (6) "Advertising can be used to stabilise demand"; Advertising and the trade cycle.; Advertising and seasonal fluctuations.; The practice of advertisers in relation to business fluctuations; (7) "The consumer derives more satisfaction from the use of advertised goods"; (8) "By making possible large-scale production and distribution advertising lowers costs"; No generalization is possible.; The difficulty of measuring the influence of advertising on costs.; Advertising sometimes reduces costs. Types of large-scale businesses. Unused productive capacity; Advertising and large-scale distribution; The relation between large-scale operation and costs.; Some difficulties of mass production and distribution; (9) "Advertising increases demand"; Department stores; Chapter Four Criticisms of Advertising (1); (1) "Advertising raises prices"; Price may not be limited by normal cost of production.; Competition in price and in quality; Determining the advertising appropriation.; The co-ordination of advertising and marketing; Chapter Five Criticisms of Advertising (2) (3) "Advertisements do not give adequate and reliable information about goods" Part Two Advertising and the Community; Chapter Six Some Social Criticisms of Advertising; The Power of Advertisers to Mould Opinion; Chapter Seven The Press and Advertising; The Commercialization of the Press; Advertising and Editorial Policy; Chapter Eight The Relation of Advertising to Some Modern Developments in Marketing; The Increasing Control of Marketing by Manufacturers; Wholesalers' and retailers' brands; The changing status of the retailer; Price maintenance; Standardization and Branding; Chapter Nine The Organization of the Advertising Business |
| Record Nr. | UNINA-9910817435903321 |
|
Taylor F. W
|
||
| London ; ; New York : , : Routledge, , 1934 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Effective advertising [[electronic resource] ] : understanding when, how, and why advertising works / / Gerard J. Tellis
| Effective advertising [[electronic resource] ] : understanding when, how, and why advertising works / / Gerard J. Tellis |
| Autore | Tellis Gerard J. <1950-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica | 1 online resource (217 p.) |
| Disciplina | 659.1 |
| Collana | Marketing for a new century |
| Soggetto topico |
Advertising
Consumers - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-30685-0
1-4522-2937-6 1-4522-6271-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Part I: Understanding Advertising; 1 - Evaluating Advertising; 2 - Sweet, Secret Workings of Advertising; 3 - A General Theory of Firms' Advertising; 4 - Measures of Advertising's Effectiveness; 5 - Research Designs to Assess Advertising Effectiveness; Part II: Findings From Market Studies: When and How Much Advertising Works; 6 - Market Effects of Advertising Intensity; 7 - Advertising's Dynamic and Content Effects; Part III: Findings From Experimental Studies: How and Why Advertising Works; 8 - Advertising as Persuasion; 9 - Argument in Advertising
10 - Emotion in Advertising11 - Endorsement in Advertising; Index; About the Author |
| Record Nr. | UNINA-9910478866003321 |
|
Tellis Gerard J. <1950->
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Effective advertising [[electronic resource] ] : understanding when, how, and why advertising works / / Gerard J. Tellis
| Effective advertising [[electronic resource] ] : understanding when, how, and why advertising works / / Gerard J. Tellis |
| Autore | Tellis Gerard J. <1950-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica | 1 online resource (203 p.) : ill |
| Disciplina | 659.1 |
| Collana | Marketing for a new century |
| Soggetto topico |
Advertising
Consumers - Attitudes |
| ISBN |
1-4522-7674-9
1-322-30685-0 1-4522-2937-6 1-4522-6271-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Part I: Understanding Advertising; 1 - Evaluating Advertising; 2 - Sweet, Secret Workings of Advertising; 3 - A General Theory of Firms' Advertising; 4 - Measures of Advertising's Effectiveness; 5 - Research Designs to Assess Advertising Effectiveness; Part II: Findings From Market Studies: When and How Much Advertising Works; 6 - Market Effects of Advertising Intensity; 7 - Advertising's Dynamic and Content Effects; Part III: Findings From Experimental Studies: How and Why Advertising Works; 8 - Advertising as Persuasion; 9 - Argument in Advertising
10 - Emotion in Advertising11 - Endorsement in Advertising; Index; About the Author |
| Record Nr. | UNINA-9910779127303321 |
|
Tellis Gerard J. <1950->
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Effective advertising [[electronic resource] ] : understanding when, how, and why advertising works / / Gerard J. Tellis
| Effective advertising [[electronic resource] ] : understanding when, how, and why advertising works / / Gerard J. Tellis |
| Autore | Tellis Gerard J. <1950-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica | 1 online resource (203 p.) : ill |
| Disciplina | 659.1 |
| Collana | Marketing for a new century |
| Soggetto topico |
Advertising
Consumers - Attitudes |
| ISBN |
1-4522-7674-9
1-322-30685-0 1-4522-2937-6 1-4522-6271-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Part I: Understanding Advertising; 1 - Evaluating Advertising; 2 - Sweet, Secret Workings of Advertising; 3 - A General Theory of Firms' Advertising; 4 - Measures of Advertising's Effectiveness; 5 - Research Designs to Assess Advertising Effectiveness; Part II: Findings From Market Studies: When and How Much Advertising Works; 6 - Market Effects of Advertising Intensity; 7 - Advertising's Dynamic and Content Effects; Part III: Findings From Experimental Studies: How and Why Advertising Works; 8 - Advertising as Persuasion; 9 - Argument in Advertising
10 - Emotion in Advertising11 - Endorsement in Advertising; Index; About the Author |
| Record Nr. | UNINA-9910806935603321 |
|
Tellis Gerard J. <1950->
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El lenguaje de la publicidad / Antonio Ferraz Martinez
| El lenguaje de la publicidad / Antonio Ferraz Martinez |
| Autore | FERRAZ MARTINEZ, Antonio |
| Edizione | [8a edicion] |
| Pubbl/distr/stampa | Madrid, : Arco Libros, 2004 |
| Descrizione fisica | Madrid : Arco Libros, 2004 |
| Disciplina | 659.1(PUBBLICITA') |
| Soggetto topico | PUBBLICITA' - Linguaggio |
| ISBN | 84-7635-130-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNIOR-UON00302021 |
|
FERRAZ MARTINEZ, Antonio
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| Madrid, : Arco Libros, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. L'Orientale | ||
| ||
Elementi di economia e tecnica della pubblicità / Edoardo T. Brioschi
| Elementi di economia e tecnica della pubblicità / Edoardo T. Brioschi |
| Autore | Brioschi, Edoardo Teodoro |
| Pubbl/distr/stampa | Milano : Vita e pensiero, 1984-85 |
| Descrizione fisica | 2 v. ; 24 cm |
| Disciplina | 659.1 |
| Collana | Testi universitari |
| Soggetto non controllato | Pubblicità |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Nota di contenuto | 1.: La pubblicità : ottiche di impiego e valutazioni economiche 2.: Dai primordi alla pubblicità moderna |
| Record Nr. | UNIPARTHENOPE-000000628 |
|
Brioschi, Edoardo Teodoro
|
||
| Milano : Vita e pensiero, 1984-85 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
| ||
Elementi di economia e tecnica della pubblicità / Edoardo T. Brioschi
| Elementi di economia e tecnica della pubblicità / Edoardo T. Brioschi |
| Autore | BRIOSCHI, Edoardo T. |
| Pubbl/distr/stampa | Milano : Vita e pensiero, c1984 |
| Descrizione fisica | v. 24 cm |
| Disciplina | 659.1 |
| Soggetto topico | Pubblicità |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990000453570203316 |
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BRIOSCHI, Edoardo T.
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| Milano : Vita e pensiero, c1984 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
English in advertising : a linguistic study of advertising in Great Britain / Geoffrey N. Leech
| English in advertising : a linguistic study of advertising in Great Britain / Geoffrey N. Leech |
| Autore | LEECH, Geoffrey N. |
| Pubbl/distr/stampa | London, : Longman, 1966 ( (3a rist. 1972) |
| Descrizione fisica | xiv, 210 p. ; 22 cm. |
| Disciplina | 659.1(PUBBLICITA') |
| Soggetto topico |
LINGUAGGIO PUBBLICITARIO - Gran Bretagna
PUBBLICITA' - Gran Bretagna - Linguaggio |
| ISBN | 05-8252-202-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNIOR-UON00203710 |
|
LEECH, Geoffrey N.
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| London, : Longman, 1966 ( (3a rist. 1972) | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. L'Orientale | ||
| ||
Environmental marketing claims [[electronic resource]]
| Environmental marketing claims [[electronic resource]] |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, , [1999] |
| Descrizione fisica | 1 folded sheet (7 pages) : digital, PDF file |
| Disciplina |
363.7
342.0418 381.34 640.73 659.1 |
| Collana | Facts for business |
| Soggetto topico | Green marketing - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910695106603321 |
| [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, , [1999] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
