Exercices de publicité. 5.: Le plan de campagne / Pierre Herbin |
Autore | HERBIN, Pierrre |
Pubbl/distr/stampa | Lagny, : Editions de la Gourdine, [1973] |
Descrizione fisica | 1 v. : ill. ; 19 cm. |
Disciplina | 659.1(PUBBLICITA') |
Soggetto topico | PUBBLICITA' - Esercizi |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | fre |
Record Nr. | UNIOR-UON00446812 |
HERBIN, Pierrre | ||
Lagny, : Editions de la Gourdine, [1973] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. L'Orientale | ||
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Explorations in critical studies of advertising / / edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York : , : Routledge, , 2017 |
Descrizione fisica | 1 online resource (294 pages) |
Disciplina | 659.1 |
Altri autori (Persone) |
BodleRobert
HamiltonJames Frederick <1959-> KorinEzequiel |
Collana | Routledge Research in Cultural and Media Studies |
Soggetto topico |
Advertising
Critical theory |
ISBN |
1-315-62576-8
1-317-23298-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. I. Critical political economy -- pt. II. Ideology critique -- pt. III. Critical textual analysis -- pt. IV. Critical discursive/rhetorical analysis -- pt. V. Emotion, mood, affect. |
Record Nr. | UNINA-9910148739203321 |
New York : , : Routledge, , 2017 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones |
Autore | Jones John Philip |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
Descrizione fisica | 1 online resource (329 p.) |
Disciplina | 659.1 |
Soggetto topico |
Advertising
Industrial publicity |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4522-0461-6
1-4522-2209-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Epigraph; Preface; Acknowledgments; Part I: Advertising's Relationship to Business Generally and to the Consumer; 1 - Why Advertisers Advertise; 2 - Overpromise and Underdelivery; 3 - Added Values; Part II: Advertising Strategy and the Difficulty of Locating Target Consumers, the Development of Creative Ideas, and Facts About How Much Advertising Produces an Effect; 4 - "Why Exactly Am I Spending All This Money?"; 5 - How Many Fish Are There in the Pool? And Where Are They?; 6 - The Advertising Imagination; 7 - Bursting the Dam Wall
Part III: Advertising Investments, Promotional Expenditures, Media Strategy, and Media Tactics8 - Overspending and Underspending; 9 - Margins and How to Slice Into Them; 10 - Fishing in Different Parts of the Pool; 11 - Regularity and Frequency; 12 - The Gatekeeper; 13 - The Main Source of a Manufacturer's Profit; 14 - Looking Before You Leap; 15 - Consumer Perceptions-and the Cash Register; 16 - Wheels and Their Reinvention; 17 - The Global Village; 18 - The Cinderella of Business; 19 - Volcanoes and Their Extinction; Part VII: Sources of Information 20 - The Expanding Universe of InformationBibliography; Glossary; Index; About the Author |
Record Nr. | UNINA-9910480787703321 |
Jones John Philip | ||
Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones |
Autore | Jones John Philip |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
Descrizione fisica | 1 online resource (xvii, 310 p.) |
Disciplina | 659.1 |
Soggetto topico | Advertising |
ISBN |
1-4522-3683-6
1-4522-0461-6 1-4522-2209-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Epigraph; Preface; Acknowledgments; Part I: Advertising's Relationship to Business Generally and to the Consumer; 1 - Why Advertisers Advertise; 2 - Overpromise and Underdelivery; 3 - Added Values; Part II: Advertising Strategy and the Difficulty of Locating Target Consumers, the Development of Creative Ideas, and Facts About How Much Advertising Produces an Effect; 4 - "Why Exactly Am I Spending All This Money?"; 5 - How Many Fish Are There in the Pool? And Where Are They?; 6 - The Advertising Imagination; 7 - Bursting the Dam Wall
Part III: Advertising Investments, Promotional Expenditures, Media Strategy, and Media Tactics8 - Overspending and Underspending; 9 - Margins and How to Slice Into Them; 10 - Fishing in Different Parts of the Pool; 11 - Regularity and Frequency; 12 - The Gatekeeper; 13 - The Main Source of a Manufacturer's Profit; 14 - Looking Before You Leap; 15 - Consumer Perceptions-and the Cash Register; 16 - Wheels and Their Reinvention; 17 - The Global Village; 18 - The Cinderella of Business; 19 - Volcanoes and Their Extinction; Part VII: Sources of Information 20 - The Expanding Universe of InformationBibliography; Glossary; Index; About the Author |
Record Nr. | UNINA-9910779128803321 |
Jones John Philip | ||
Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones |
Autore | Jones John Philip |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
Descrizione fisica | 1 online resource (xvii, 310 p.) |
Disciplina | 659.1 |
Soggetto topico | Advertising |
ISBN |
1-4522-3683-6
1-4522-0461-6 1-4522-2209-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Epigraph; Preface; Acknowledgments; Part I: Advertising's Relationship to Business Generally and to the Consumer; 1 - Why Advertisers Advertise; 2 - Overpromise and Underdelivery; 3 - Added Values; Part II: Advertising Strategy and the Difficulty of Locating Target Consumers, the Development of Creative Ideas, and Facts About How Much Advertising Produces an Effect; 4 - "Why Exactly Am I Spending All This Money?"; 5 - How Many Fish Are There in the Pool? And Where Are They?; 6 - The Advertising Imagination; 7 - Bursting the Dam Wall
Part III: Advertising Investments, Promotional Expenditures, Media Strategy, and Media Tactics8 - Overspending and Underspending; 9 - Margins and How to Slice Into Them; 10 - Fishing in Different Parts of the Pool; 11 - Regularity and Frequency; 12 - The Gatekeeper; 13 - The Main Source of a Manufacturer's Profit; 14 - Looking Before You Leap; 15 - Consumer Perceptions-and the Cash Register; 16 - Wheels and Their Reinvention; 17 - The Global Village; 18 - The Cinderella of Business; 19 - Volcanoes and Their Extinction; Part VII: Sources of Information 20 - The Expanding Universe of InformationBibliography; Glossary; Index; About the Author |
Record Nr. | UNINA-9910813321103321 |
Jones John Philip | ||
Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Fellini e la pubblicità / a cura di Vanni Codeluppi |
Autore | Codeluppi, Vanni <1958- > |
Pubbl/distr/stampa | Milano, : FrancoAngeli, 2020 |
Descrizione fisica | 95 p. ; 22 cm |
Disciplina | 659.1 |
Collana | Impresa, comunicazione e mercato |
Soggetto non controllato | Pubblicità televisiva - Fellini, Federico |
ISBN | 9788835108245 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-9910445360203321 |
Codeluppi, Vanni <1958- > | ||
Milano, : FrancoAngeli, 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Figlio della pubblicita / Jacques Seguela |
Autore | SEGUELA, Jacques |
Pubbl/distr/stampa | Milano, : Lupetti & Co., 1989 |
Descrizione fisica | 231 p. ; 23 cm. |
Disciplina | 659.1(PUBBLICITA') |
Soggetto topico | PUBBLICITA' |
ISBN | 88-85838-37-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNIOR-UON00476556 |
SEGUELA, Jacques | ||
Milano, : Lupetti & Co., 1989 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. L'Orientale | ||
|
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
Autore | Chunawalla S. A |
Edizione | [Rev. ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
Descrizione fisica | 1 online resource (199 p.) |
Disciplina | 659.1 |
Soggetto topico |
Advertising
Sales promotion |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
Record Nr. | UNINA-9910459667603321 |
Chunawalla S. A | ||
Mumbai [India], : Himalaya Pub. House, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
Autore | Chunawalla S. A |
Edizione | [Rev. ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
Descrizione fisica | 1 online resource (199 p.) |
Disciplina | 659.1 |
Soggetto topico |
Advertising
Sales promotion |
ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
Record Nr. | UNINA-9910785664703321 |
Chunawalla S. A | ||
Mumbai [India], : Himalaya Pub. House, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
Autore | Chunawalla S. A |
Edizione | [Rev. ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
Descrizione fisica | 1 online resource (199 p.) |
Disciplina | 659.1 |
Soggetto topico |
Advertising
Sales promotion |
ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
Record Nr. | UNINA-9910823695203321 |
Chunawalla S. A | ||
Mumbai [India], : Himalaya Pub. House, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|