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Exercices de publicité. 5.: Le plan de campagne / Pierre Herbin
Exercices de publicité. 5.: Le plan de campagne / Pierre Herbin
Autore HERBIN, Pierrre
Pubbl/distr/stampa Lagny, : Editions de la Gourdine, [1973]
Descrizione fisica 1 v. : ill. ; 19 cm.
Disciplina 659.1(PUBBLICITA')
Soggetto topico PUBBLICITA' - Esercizi
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Record Nr. UNIOR-UON00446812
HERBIN, Pierrre  
Lagny, : Editions de la Gourdine, [1973]
Materiale a stampa
Lo trovi qui: Univ. L'Orientale
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Explorations in critical studies of advertising / / edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin
Explorations in critical studies of advertising / / edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin
Edizione [First edition.]
Pubbl/distr/stampa New York : , : Routledge, , 2017
Descrizione fisica 1 online resource (294 pages)
Disciplina 659.1
Altri autori (Persone) BodleRobert
HamiltonJames Frederick <1959->
KorinEzequiel
Collana Routledge Research in Cultural and Media Studies
Soggetto topico Advertising
Critical theory
ISBN 1-315-62576-8
1-317-23298-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. I. Critical political economy -- pt. II. Ideology critique -- pt. III. Critical textual analysis -- pt. IV. Critical discursive/rhetorical analysis -- pt. V. Emotion, mood, affect.
Record Nr. UNINA-9910148739203321
New York : , : Routledge, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones
Autore Jones John Philip
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Descrizione fisica 1 online resource (329 p.)
Disciplina 659.1
Soggetto topico Advertising
Industrial publicity
Soggetto genere / forma Electronic books.
ISBN 1-4522-0461-6
1-4522-2209-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Epigraph; Preface; Acknowledgments; Part I: Advertising's Relationship to Business Generally and to the Consumer; 1 - Why Advertisers Advertise; 2 - Overpromise and Underdelivery; 3 - Added Values; Part II: Advertising Strategy and the Difficulty of Locating Target Consumers, the Development of Creative Ideas, and Facts About How Much Advertising Produces an Effect; 4 - "Why Exactly Am I Spending All This Money?"; 5 - How Many Fish Are There in the Pool? And Where Are They?; 6 - The Advertising Imagination; 7 - Bursting the Dam Wall
Part III: Advertising Investments, Promotional Expenditures, Media Strategy, and Media Tactics8 - Overspending and Underspending; 9 - Margins and How to Slice Into Them; 10 - Fishing in Different Parts of the Pool; 11 - Regularity and Frequency; 12 - The Gatekeeper; 13 - The Main Source of a Manufacturer's Profit; 14 - Looking Before You Leap; 15 - Consumer Perceptions-and the Cash Register; 16 - Wheels and Their Reinvention; 17 - The Global Village; 18 - The Cinderella of Business; 19 - Volcanoes and Their Extinction; Part VII: Sources of Information
20 - The Expanding Universe of InformationBibliography; Glossary; Index; About the Author
Record Nr. UNINA-9910480787703321
Jones John Philip  
Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones
Autore Jones John Philip
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Descrizione fisica 1 online resource (xvii, 310 p.)
Disciplina 659.1
Soggetto topico Advertising
ISBN 1-4522-3683-6
1-4522-0461-6
1-4522-2209-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Epigraph; Preface; Acknowledgments; Part I: Advertising's Relationship to Business Generally and to the Consumer; 1 - Why Advertisers Advertise; 2 - Overpromise and Underdelivery; 3 - Added Values; Part II: Advertising Strategy and the Difficulty of Locating Target Consumers, the Development of Creative Ideas, and Facts About How Much Advertising Produces an Effect; 4 - "Why Exactly Am I Spending All This Money?"; 5 - How Many Fish Are There in the Pool? And Where Are They?; 6 - The Advertising Imagination; 7 - Bursting the Dam Wall
Part III: Advertising Investments, Promotional Expenditures, Media Strategy, and Media Tactics8 - Overspending and Underspending; 9 - Margins and How to Slice Into Them; 10 - Fishing in Different Parts of the Pool; 11 - Regularity and Frequency; 12 - The Gatekeeper; 13 - The Main Source of a Manufacturer's Profit; 14 - Looking Before You Leap; 15 - Consumer Perceptions-and the Cash Register; 16 - Wheels and Their Reinvention; 17 - The Global Village; 18 - The Cinderella of Business; 19 - Volcanoes and Their Extinction; Part VII: Sources of Information
20 - The Expanding Universe of InformationBibliography; Glossary; Index; About the Author
Record Nr. UNINA-9910779128803321
Jones John Philip  
Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones
Fables, fashions, and facts about advertising [[electronic resource] ] : a study of 28 enduring myths / / John Philip Jones
Autore Jones John Philip
Pubbl/distr/stampa Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Descrizione fisica 1 online resource (xvii, 310 p.)
Disciplina 659.1
Soggetto topico Advertising
ISBN 1-4522-3683-6
1-4522-0461-6
1-4522-2209-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Epigraph; Preface; Acknowledgments; Part I: Advertising's Relationship to Business Generally and to the Consumer; 1 - Why Advertisers Advertise; 2 - Overpromise and Underdelivery; 3 - Added Values; Part II: Advertising Strategy and the Difficulty of Locating Target Consumers, the Development of Creative Ideas, and Facts About How Much Advertising Produces an Effect; 4 - "Why Exactly Am I Spending All This Money?"; 5 - How Many Fish Are There in the Pool? And Where Are They?; 6 - The Advertising Imagination; 7 - Bursting the Dam Wall
Part III: Advertising Investments, Promotional Expenditures, Media Strategy, and Media Tactics8 - Overspending and Underspending; 9 - Margins and How to Slice Into Them; 10 - Fishing in Different Parts of the Pool; 11 - Regularity and Frequency; 12 - The Gatekeeper; 13 - The Main Source of a Manufacturer's Profit; 14 - Looking Before You Leap; 15 - Consumer Perceptions-and the Cash Register; 16 - Wheels and Their Reinvention; 17 - The Global Village; 18 - The Cinderella of Business; 19 - Volcanoes and Their Extinction; Part VII: Sources of Information
20 - The Expanding Universe of InformationBibliography; Glossary; Index; About the Author
Record Nr. UNINA-9910813321103321
Jones John Philip  
Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fellini e la pubblicità / a cura di Vanni Codeluppi
Fellini e la pubblicità / a cura di Vanni Codeluppi
Autore Codeluppi, Vanni <1958- >
Pubbl/distr/stampa Milano, : FrancoAngeli, 2020
Descrizione fisica 95 p. ; 22 cm
Disciplina 659.1
Collana Impresa, comunicazione e mercato
Soggetto non controllato Pubblicità televisiva - Fellini, Federico
ISBN 9788835108245
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-9910445360203321
Codeluppi, Vanni <1958- >  
Milano, : FrancoAngeli, 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Figlio della pubblicita / Jacques Seguela
Figlio della pubblicita / Jacques Seguela
Autore SEGUELA, Jacques
Pubbl/distr/stampa Milano, : Lupetti & Co., 1989
Descrizione fisica 231 p. ; 23 cm.
Disciplina 659.1(PUBBLICITA')
Soggetto topico PUBBLICITA'
ISBN 88-85838-37-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNIOR-UON00476556
SEGUELA, Jacques  
Milano, : Lupetti & Co., 1989
Materiale a stampa
Lo trovi qui: Univ. L'Orientale
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First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (199 p.)
Disciplina 659.1
Soggetto topico Advertising
Sales promotion
Soggetto genere / forma Electronic books.
ISBN 1-282-81209-2
9786612812095
1-4416-7506-X
93-5043-240-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
Record Nr. UNINA-9910459667603321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (199 p.)
Disciplina 659.1
Soggetto topico Advertising
Sales promotion
ISBN 1-282-81209-2
9786612812095
1-4416-7506-X
93-5043-240-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
Record Nr. UNINA-9910785664703321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (199 p.)
Disciplina 659.1
Soggetto topico Advertising
Sales promotion
ISBN 1-282-81209-2
9786612812095
1-4416-7506-X
93-5043-240-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
Record Nr. UNINA-9910823695203321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui