Winning across global markets : how Nokia creates strategic advantage in a fast-changing world / / Dan Steinbock
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| Autore: |
Steinbock Dan
|
| Titolo: |
Winning across global markets : how Nokia creates strategic advantage in a fast-changing world / / Dan Steinbock
|
| Pubblicazione: | San Francisco, : Jossey-Bass, c2010 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (302 p.) |
| Disciplina: | 338.7/62138456 |
| Soggetto topico: | Cell phone equipment industry - Finland - Management |
| Cell phone systems | |
| Telecommunication - Management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | WINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R&D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS |
| Chapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX | |
| Sommario/riassunto: | Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, |
| Titolo autorizzato: | Winning across global markets |
| ISBN: | 9786612551703 |
| 9780470604038 | |
| 0470604034 | |
| 9781282551701 | |
| 1282551701 | |
| 9780470604021 | |
| 0470604026 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910967902203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |