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100   $a20091217d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aWinning across global markets $ehow Nokia creates strategic advantage in a fast-changing world /$fDan Steinbock
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass$dc2010
215   $a1 online resource (302 p.)
300   $aDescription based upon print version of record.
311 08$a9780470339664 
311 08$a0470339667 
320   $aIncludes bibliographical references and index.
327   $aWINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R&D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS
327   $aChapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX
330   $aLessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, 
606   $aCell phone equipment industry$zFinland$xManagement
606   $aCell phone systems
606   $aTelecommunication$xManagement
615  0$aCell phone equipment industry$xManagement.
615  0$aCell phone systems.
615  0$aTelecommunication$xManagement.
676   $a338.7/62138456
700   $aSteinbock$b Dan$01807459
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910967902203321
996   $aWinning across global markets$94357174
997   $aUNINA