Eurasian Business Perspectives : Proceedings of the 29th Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Sofia Vale

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021
• Edizione: 1st ed. 2021.
• Descrizione fisica: 1 online resource (xvii, 360 pages) : illustrations
• Disciplina: 658.3
• Soggetto topico: Personnel management; Business; Management science; Marketing; Management; Human Resource Management; Business and Management
• Persona (resp. second.): BilginMehmet Huseyin
• Nota di bibliografia: Includes bibliographical references.
• Sommario/riassunto: This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
• Titolo autorizzato: Eurasian business perspectives
• ISBN: 3-030-65085-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910483761803321
• Lo trovi qui: Univ. Federico II
• Serie: Eurasian Studies in Business and Economics, . 2364-5075 ; ; 16/2