Web analytics strategies for information professionals : a LITA guide / / Tabatha Farney and Nina McHale

• Autore: Farney Tabatha
• Pubblicazione: 2013; Chicago : , : ALA TechSource, , 2013
• Edizione: 4th ed.
• Descrizione fisica: 1 online resource (236 p.)
• Disciplina: 025.17/4
• Soggetto topico: Library statistics; Library Web sites - Management; Library Web sites - Statistical methods; Web usage mining
• Classificazione: LAN025000
• Altri autori: McHaleNina
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
• Sommario/riassunto: Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.
• Titolo autorizzato: Web analytics strategies for information professionals
• ISBN: 1-55570-954-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910966085603321
• Lo trovi qui: Univ. Federico II
• Serie: LITA guides.