|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910966085603321 |
|
|
Autore |
Farney Tabatha |
|
|
Titolo |
Web analytics strategies for information professionals : a LITA guide / / Tabatha Farney and Nina McHale |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
2013 |
|
Chicago : , : ALA TechSource, , 2013 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[4th ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (236 p.) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Library statistics |
Library Web sites - Management |
Library Web sites - Statistical methods |
Web usage mining |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting. |
|
|
|
|
|
|
|