Tourism management : analysis, behaviour, and strategy / / Arch G. Woodside, Drew Martin
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| Autore: |
Woodside Arch G
|
| Titolo: |
Tourism management : analysis, behaviour, and strategy / / Arch G. Woodside, Drew Martin
|
| Pubblicazione: | Wallingford, Oxfordshire ; ; Cambridge, MA, : CABI Pub., 2007 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (540 p.) |
| Disciplina: | 910.68 |
| Soggetto topico: | Travel - Management |
| Tourism - Management | |
| Altri autori: |
MartinDrew <1961->
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Contributors; PART I: INTRODUCTION TO ADVANCING TOURISM MANAGEMENT; PART II: SCANNING AND SENSE MAKING; PART III: PLANNING; PART IV: IMPLEMENTING; PART V: EVALUATING ACTIONS/PROCESS AND PERFORMANCE OUTCOMES; PART VI: ADMINISTERING; Index |
| Sommario/riassunto: | Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making. |
| Titolo autorizzato: | Tourism management |
| ISBN: | 1-281-20461-7 |
| 9786611204617 | |
| 1-84593-324-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910446317403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |