The business of influence [[electronic resource] ] : reframing marketing and PR for the digital age / / Philip Sheldrake
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| Autore: |
Sheldrake Philip <1971->
|
| Titolo: |
The business of influence [[electronic resource] ] : reframing marketing and PR for the digital age / / Philip Sheldrake
|
| Pubblicazione: | Chichester, West Sussex, : Wiley, 2011 |
| Edizione: | 1st edition |
| Descrizione fisica: | xxi, 210p |
| Disciplina: | 658.8/72 |
| Soggetto topico: | Internet marketing |
| Marketing | |
| Public relations | |
| Influence (Psychology) | |
| Classificazione: | 85.40 |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. " Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how." |
| Titolo autorizzato: | The business of influence |
| ISBN: | 1-119-97830-0 |
| 1-283-40508-3 | |
| 9786613405081 | |
| 1-119-97337-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910812115303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |