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Autore: | Forman Janis |
Titolo: | Storytelling in business : the authentic and fluent organization / / Janis Forman |
Pubblicazione: | Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (305 p.) |
Disciplina: | 658.4/5 |
Soggetto topico: | Communication in management |
Business communication | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
Sommario/riassunto: | Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on |
Titolo autorizzato: | Storytelling in business |
ISBN: | 0-8047-8495-7 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910814777203321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |