LEADER 02763nam 2200589 a 450 001 9910814777203321 005 20240313143900.0 010 $a0-8047-8495-7 024 7 $a10.1515/9780804784955 035 $a(CKB)2670000000335717 035 $a(EBL)1124458 035 $a(OCoLC)828793652 035 $a(SSID)ssj0000834205 035 $a(PQKBManifestationID)12370245 035 $a(PQKBTitleCode)TC0000834205 035 $a(PQKBWorkID)10980641 035 $a(PQKB)10888929 035 $a(MiAaPQ)EBC1124458 035 $a(DE-B1597)564117 035 $a(DE-B1597)9780804784955 035 $a(Au-PeEL)EBL1124458 035 $a(CaPaEBR)ebr10656283 035 $a(OCoLC)1198932061 035 $a(EXLCZ)992670000000335717 100 $a20120904d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStorytelling in business $ethe authentic and fluent organization /$fJanis Forman 205 $a1st ed. 210 $aStanford, Calif. $cStanford Business Books, an imprint of Stanford University Press$d2013 215 $a1 online resource (305 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-6871-4 320 $aIncludes bibliographical references and index. 327 $aWhy explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. 330 $aStorytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on 606 $aCommunication in management$vCase studies 606 $aBusiness communication$vCase studies 615 0$aCommunication in management 615 0$aBusiness communication 676 $a658.4/5 700 $aForman$b Janis$01597201 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910814777203321 996 $aStorytelling in business$93918863 997 $aUNINA