Service-dominant logic / / guest editors Dr Robert F. Lusch, Dr Stephen L. Vargo and Dr Ron Fisher

• Pubblicazione: [West Yorkshire, England] : , : Emerald Group Publishing Limited, , 2014; ©2014
• Descrizione fisica: 1 online resource (171 p.)
• Disciplina: 658.001
• Soggetto topico: Management - Philosophy; Customer services - England
• Persona (resp. second.): LuschRobert F.; VargoStephen L.; FisherRon
• Note generali: "Published in association with the University of Alabama Business."
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Cover; Editorial advisory board; Guest editorial; Consumer co-creation and the impact on intermediaries; The supply chain management of shopper marketing as viewed through a service ecosystem lens; Value attenuation and retail out-of-stocks; Supply chain services from a service-dominant perspective: a content analysis; Constructing a sustainable service business model; The role of clusters in global maritime value; Service-dominant logic and supply chain management: are we there yet?; From goods to solutions: how does the content of an offering affect network con.guration? ; Service provision for co-creation of value2013 Awards for Excellence
• Sommario/riassunto: This ebook, consisting of nine articles, focusing on service-dominant (S-D) logic and physical distribution and logistics, vividly illustrates how S-D logic provides a transcending perspective and integrative framework for the field. These articles help to further broaden the lens and application of S-D logic in a manner that expands the frontiers of practice and research. Collectively, these articles, with an S-D lens, indicate physical distribution and logistics are not, or should not be, understood as being about the things and stuff that need to be transported, stored, and handled but rath
• Titolo autorizzato: Service-dominant logic
• ISBN: 1-78350-718-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910821615603321
• Lo trovi qui: Univ. Federico II
• Serie: International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1/2