School commercialism : from democratic ideal to market commodity / / Alex Molnar
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| Autore: |
Molnar Alex
|
| Titolo: |
School commercialism : from democratic ideal to market commodity / / Alex Molnar
|
| Pubblicazione: | New York : , : Routledge, , 2005 |
| Descrizione fisica: | 1 online resource (ix, 177 p.) |
| Disciplina: | 371.19/5 |
| Soggetto topico: | Commercialism in schools - United States |
| Business and education - United States | |
| Education - United States - Marketing | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace. |
| Titolo autorizzato: | School commercialism |
| ISBN: | 1-136-73016-8 |
| 1-315-02443-8 | |
| 0-415-95132-1 | |
| 1-136-73009-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910807963603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Positions (RoutledgeFalmer (Firm))