02201oam 2200601I 450 991080796360332120240131171218.01-136-73016-81-315-02443-80-415-95132-11-136-73009-510.4324/9781315024431 (CKB)2550000001117472(DLC)2005001983(StDuBDS)AH25603896(MiAaPQ)EBC1395421(Au-PeEL)EBL1395421(CaPaEBR)ebr10764280(CaONFJC)MIL517910(OCoLC)870590407(OCoLC)858861135(FINmELB)ELB135767(EXLCZ)99255000000111747220180706d2005 uy 0engur|||||||||||rdacontentrdamediardacarrierSchool commercialism from democratic ideal to market commodity /Alex MolnarNew York :Routledge,2005.1 online resource (ix, 177 p.) Positions : education, politics, and culture0-415-95131-3 1-299-86659-X Includes bibliographical references and index.Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace.Positions (RoutledgeFalmer (Firm))Commercialism in schoolsUnited StatesBusiness and educationUnited StatesEducationUnited StatesMarketingCommercialism in schoolsBusiness and educationEducationMarketing.371.19/5Molnar Alex1667714MiAaPQMiAaPQMiAaPQBOOK9910807963603321School commercialism4027748UNINA