Research methods for business students / / Mark Saunders, Philip Lewis, Adrian Thornhill
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Saunders M. N. K.
|
| Titolo: |
Research methods for business students / / Mark Saunders, Philip Lewis, Adrian Thornhill
|
| Pubblicazione: | Harlow, England : , : Pearson Education Limited, , 2016 |
| Edizione: | Seventh edition. |
| Descrizione fisica: | 1 online resource (xxvi, 741 pages) : illustrations |
| Disciplina: | 650.072 |
| Soggetto topico: | Business - Research |
| Business - Research - Data processing | |
| Soggetto genere / forma: | Fiction |
| Science fiction | |
| Persona (resp. second.): | ThornhillAdrian |
| LewisPhilip <1945-> | |
| Note generali: | Previous edition: 2012. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. |
| Sommario/riassunto: | Research Methods for Business Studentshas been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' 'When and what do I need to write? . . . then, open this book to discover: Regular checklists and 'Progressing your research project' sections to give you step-by-step practical guidance on the process; A glossary of clear definitions for 600 research terms; Cases and examples of students' and academics' research and topical news articles illustrating research in practice; Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research. |
| Titolo autorizzato: | Research methods for business students |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910153252103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |