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Record Nr. |
UNINA9910153252103321 |
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Autore |
Saunders M. N. K. |
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Titolo |
Research methods for business students / / Mark Saunders, Philip Lewis, Adrian Thornhill |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson Education Limited, , 2016 |
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Edizione |
[Seventh edition.] |
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Descrizione fisica |
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1 online resource (xxvi, 741 pages) : illustrations |
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Disciplina |
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Soggetti |
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Business - Research |
Business - Research - Data processing |
Fiction |
Science fiction |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. |
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Sommario/riassunto |
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Research Methods for Business Studentshas been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' 'When and what do I need to write? . . . then, open this book to discover: Regular checklists and 'Progressing your research |
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project' sections to give you step-by-step practical guidance on the process; A glossary of clear definitions for 600 research terms; Cases and examples of students' and academics' research and topical news articles illustrating research in practice; Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research. |
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