Public Relations Management in Africa Volume 1 : Exploring Organisational Impact

• Autore: Anani-Bossman Albert A
• Pubblicazione: Cham : , : Springer International Publishing AG, , 2023; ©2023
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (282 pages)
• Altri autori: MudzananiTakalani E PrattCornelius B BlanksonIsaac A
• Nota di contenuto: Intro -- Foreword -- Acknowledgments -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Chapter 1: Introduction: Public Relations Management in Africa -- Framework for the Book -- Chapter Organization -- Conclusion -- References -- Chapter 2: Public Relations in Sub-Saharan Africa: A Ten-Year Review -- Literature Review -- Overview of the Media Landscape -- Overview of Public Relations Education in SSA -- Examining Public Relations Literature from SSA -- The State of Public Relations Scholarship in Sub-Saharan Africa -- South Africa -- Nigeria -- Kenya -- Ghana -- Zimbabwe -- Moving Forward -- References -- Chapter 3: The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana -- Literature Review -- Public Relations Research in Africa -- Public Relations and Social Media Use -- Use of Social Media in Africa and Ghana -- Method -- Demographics -- Findings -- Discussion -- Implications for Practice and Scholarship -- Conclusion and Limitations -- References -- Chapter 4: Tensions Between Public Relations and Journalism: A Namibian Perspective -- Literature Review and Theoretical Framework -- Global Perspectives on Public Relations and Journalism -- African Perspectives on Public Relations and Journalism -- Dialogic Theory -- Methodology -- Findings -- Demographic Data -- Government-Media Relations in the Namibian Public Service: Perspectives of Public Relations Practitioners -- Government-Media Relations in the Namibian Public Service: Perspective of Journalists -- Discussion -- Conclusion and Recommendations -- References -- Chapter 5: China's Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt -- China's Public Diplomacy in Africa -- Belt and Road Initiative in Islamic North Africa -- China's Image in Islamic North Africa. ; China-Egypt Relations and BRI -- Framing Theory -- Method -- Measures -- China's Image -- China's Image Dimensions -- Political Image -- Economic Image -- Cultural Image -- Social Image -- Technological/High-tech Image -- Results -- Discussion -- Limitations and Future Research -- Conclusion and a Way Forward -- References -- Chapter 6: Public Relations Evaluation in Ghana: Are We There Yet? -- Literature Review -- Defining Evaluation -- State of Public Relations Evaluation and Measurement -- Evaluation Research in Africa -- Method -- Sampling and Procedure -- Measures -- Results -- Assessment of Communication Activities -- Evaluation Requirement by Senior Management -- Use of Measurement Insight -- Measurement Skills of Practitioners -- Discussion -- Practical and Theoretical Implications -- Limitation and Future Direction and Conclusion -- References -- Chapter 7: Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners -- Literature Review -- Shifting Emphasis of Public Relations -- Methodology -- Reliability Statistics -- Findings -- Demographic Characteristics of Respondents -- The Predominant Focus of Public Relations Practice in Tanzania and Its Effect -- Discussion -- Conclusions -- References -- Chapter 8: Is China's Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers -- Significance of Chapter -- An Overview of BRI -- Ethical Frameworks in Asia and Africa -- Confucianism -- Ubuntu -- Public Diplomacy and Dialogic Communication -- Article Selection And Five Themes -- Article Selection -- Five Themes -- China Daily Africa -- Daily Nation (Kenya) -- The Nation (Nigeria) -- Africa-Focused BRI as China's Public Diplomacy -- Limitations and Directions for Future Research -- Conclusion -- References. ; Chapter 9: The CEO Activism Playbook: An Empirical African Perspective from Ghana -- Theory and Literature Review -- Responsible Management, Public Relations for Social Responsibility, and Afrocentricity -- The African School of Thought in Leadership and Public Relations -- CEO Activism as Corporate Social Advocacy -- The CEO Activism Playbook, Guidelines, and Safeguards -- Methods -- Participants' Self-Identification as CEO Activists -- Research Ethics -- Inclusion/Exclusion Criteria -- Data Collection -- Data Analysis -- Results -- Ex-Ante CEO Activism Campaign Guidelines -- Personal Conviction and Emotional Safeguards -- CEO Social-Mindedness and Signature Advocacy -- Authenticity and Truth-Based Activism -- Playing by the Book -- Community Creation -- Process/CEO Activism Campaign Implementation Guidelines -- Taking Cover and Setting Boundaries -- Audience Profiling and Strategic Targeting -- Benchmarking and Following Best Practices -- Courage and Passion -- Social Support System and Offensive Play -- Ex-Post CEO Activism Campaign Guidelines -- Discussion -- Conclusion and Recommendation -- References -- Chapter 10: Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities -- Aim and Objectives of the Study -- Literature Review -- Public Relations Practice -- Media Relations -- Media Relations Practice in Ghana's Higher Educational Institutions -- Theoretical Framework -- Competing Values Framework -- Network Theory and Analysis in Organizations -- Framing in Organizations Theory -- Method -- Sampling -- Unit of Analysis -- Data Analysis -- Validity -- Findings -- PR Structure and Systems of PBU1 -- PR Unit -- Media Relations -- PR Practitioners and Place within the Management Network -- PR Structure and Systems of PBU2 -- Public Relations Unit -- Media and Events Office. ; Media Platforms -- PR Practitioners and Place within the Management Network -- PR Structure and Systems of PRU1 -- PR Unit -- Media Relations -- PR Practitioners and Place within Management Structure -- PR Structure and Systems of PRU2 -- PR Unit -- Media Relations -- PR Practitioners and their Place within Management Structure -- Discussion -- Public Relations and Media Relations -- Place in Management Network -- Implications for Practice and Theory -- Conclusion, Limitations, and Recommendations -- References -- Chapter 11: The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa -- Technology and Public Relations in Africa -- The Fourth Industrial Revolution: Characteristics and Driving Technologies -- Overview of Artificial Intelligence -- Applications of Artificial Intelligence in Africa -- Potential Impact of AI on Public Relations Practice in Africa -- Advantages of AI Adoption in PR Practice in Africa -- Streamline and Automation of Routine PR Tasks -- Data Analytics Capabilities -- Real-Time Media Monitoring -- Broader Content Marketing -- Targeted Influencer Outreach Programming -- Focus on Creative Tasks -- Obstacles to Successful Adoption of AI in PR in Africa -- Data Challenges -- Lack of Data Protection Laws -- Education and Skills Challenges -- Conclusion -- References -- Index.
• Titolo autorizzato: Public Relations Management in Africa Volume 1
• ISBN: 3-031-26704-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910734826103321
• Lo trovi qui: Univ. Federico II