LEADER 05210nam 22006495 450 001 9910734826103321 005 20230719073657.0 010 $a3-031-26704-4 024 7 $a10.1007/978-3-031-26704-8 035 $a(MiAaPQ)EBC30642615 035 $a(Au-PeEL)EBL30642615 035 $a(DE-He213)978-3-031-26704-8 035 $a(CKB)27565158100041 035 $a(EXLCZ)9927565158100041 100 $a20230712d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPublic Relations Management in Africa Volume 1 $eExploring Organisational Impact /$fedited by Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (282 pages) 311 08$aPrint version: Anani-Bossman, Albert A. Public Relations Management in Africa Volume 1 Cham : Springer International Publishing AG,c2023 9783031267031 327 $aChapter 1. Introduction: Public Relations Management in Africa -- Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review -- Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana -- Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective -- Chapter 5. China?s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt -- Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet? -- Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners -- Chapter 8. Is China?s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers -- Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana -- Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities -- Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./. 330 $aThis two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape. Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). . 606 $aPublic relations 606 $aCommunication in organizations 606 $aSocial media 606 $aBusiness 606 $aAfrica 606 $aPublic Relations 606 $aCorporate Communication 606 $aSocial Media 606 $aAfrican Business 615 0$aPublic relations. 615 0$aCommunication in organizations. 615 0$aSocial media. 615 0$aBusiness. 615 0$aAfrica. 615 14$aPublic Relations. 615 24$aCorporate Communication. 615 24$aSocial Media. 615 24$aAfrican Business. 676 $a659.2 700 $aAnani-Bossman$b Albert A$01373507 701 $aMudzanani$b Takalani E$01373508 701 $aPratt$b Cornelius B$01176181 701 $aBlankson$b Isaac A$01111970 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910734826103321 996 $aPublic Relations Management in Africa Volume 1$93404576 997 $aUNINA