Predictive business analytics : forward-looking capabilities to improve business performance / / Lawrence Maisel, Gary Cokins

• Autore: Maisel Lawrence <1946->
• Pubblicazione: Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2014]; ©2014
• Descrizione fisica: 1 online resource (274 p.)
• Disciplina: 658.4/013
• Soggetto topico: Business planning - Statistical methods; Decision making - Statistical methods; Business intelligence
• Altri autori: CokinsGary
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.
• Sommario/riassunto: Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance
• Titolo autorizzato: Predictive business analytics
• ISBN: 1-118-78789-7; 1-118-24015-4; 1-118-22711-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910819802503321
• Lo trovi qui: Univ. Federico II
• Serie: Wiley and SAS business series.