Persuasive business proposals : writing to win more customers, clients, and contracts / / Tom Sant
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| Autore: |
Sant Tom
|
| Titolo: |
Persuasive business proposals : writing to win more customers, clients, and contracts / / Tom Sant
|
| Pubblicazione: | New York, : AMACOM, c2012 |
| Edizione: | 3rd ed. |
| Descrizione fisica: | 1 online resource (289 p.) |
| Disciplina: | 658.15/224 |
| Soggetto topico: | Proposal writing in business |
| Persuasion (Rhetoric) | |
| Note generali: | Includes index. |
| Nota di contenuto: | Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index. |
| Sommario/riassunto: | Now in a third edition-the bestselling guide to writing better proposals and landing more clients. |
| Titolo autorizzato: | Persuasive business proposals |
| ISBN: | 1-62198-337-4 |
| 1-283-68837-9 | |
| 0-8144-1786-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910828175603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |