02976nam 2200577 a 450 991082817560332120200520144314.01-62198-337-41-283-68837-90-8144-1786-8(CKB)2670000000162087(EBL)881958(OCoLC)782916582(SSID)ssj0000639656(PQKBManifestationID)12266236(PQKBTitleCode)TC0000639656(PQKBWorkID)10605090(PQKB)11022890(Au-PeEL)EBL881958(CaPaEBR)ebr10551817(CaONFJC)MIL400087(CaSebORM)9780814417850(MiAaPQ)EBC881958(EXLCZ)99267000000016208720111228d2012 uy 0engur|n|---|||||txtccrPersuasive business proposals writing to win more customers, clients, and contracts /Tom Sant3rd ed.New York AMACOMc20121 online resource (289 p.)Includes index.0-8144-1785-X Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.Now in a third edition-the bestselling guide to writing better proposals and landing more clients.Proposal writing in businessPersuasion (Rhetoric)Proposal writing in business.Persuasion (Rhetoric)658.15/224Sant Tom1681556MiAaPQMiAaPQMiAaPQBOOK9910828175603321Persuasive business proposals4051038UNINA