Open Innovation Business Modeling : Gamification and Design Thinking Applications / / by João Leitão
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| Autore: |
Leitão João
|
| Titolo: |
Open Innovation Business Modeling : Gamification and Design Thinking Applications / / by João Leitão
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Edizione: | 1st ed. 2019. |
| Descrizione fisica: | 1 online resource (137 pages) |
| Disciplina: | 338.064 |
| Soggetto topico: | Small business |
| Technological innovations | |
| Strategic planning | |
| Leadership | |
| Small Business | |
| Innovation and Technology Management | |
| Business Strategy and Leadership | |
| Sommario/riassunto: | This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models. |
| Titolo autorizzato: | Open Innovation Business Modeling |
| ISBN: | 3-319-91282-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910337821003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Contributions to Management Science, . 2197-716X