Marketing today's academic library : a bold new approach to communicating with students / / Brian Mathews
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| Autore: |
Mathews Brian (Brian Scott)
|
| Titolo: |
Marketing today's academic library : a bold new approach to communicating with students / / Brian Mathews
|
| Pubblicazione: | Chicago, : American Library Association, 2009 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (191 p.) |
| Disciplina: | 021.7 |
| Soggetto topico: | Academic libraries - Marketing |
| Academic libraries - Public relations | |
| Libraries and students | |
| Advertising - Libraries | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Sommario/riassunto: | Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. |
| Titolo autorizzato: | Marketing today's academic library |
| ISBN: | 0-8389-9155-6 |
| 1-283-21270-6 | |
| 9786613212702 | |
| 0-8389-9154-8 | |
| 0-8389-9715-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910807411803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |