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010   $a1-283-21270-6
010   $a9786613212702
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010   $a0-8389-9715-5
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035   $a(EBL)474210
035   $a(OCoLC)436156384
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035   $a(PQKBManifestationID)12012053
035   $a(PQKBTitleCode)TC0000198163
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100   $a20081031d2009      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing today's academic library $ea bold new approach to communicating with students /$fBrian Mathews
205   $a1st ed.
210   $aChicago $cAmerican Library Association$d2009
215   $a1 online resource (191 p.)
300   $aDescription based upon print version of record.
311   $a0-8389-0984-1 
320   $aIncludes bibliographical references and index.
327   $aDo libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
330   $aWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
606   $aAcademic libraries$xMarketing
606   $aAcademic libraries$xPublic relations
606   $aLibraries and students
606   $aAdvertising$xLibraries
615  0$aAcademic libraries$xMarketing.
615  0$aAcademic libraries$xPublic relations.
615  0$aLibraries and students.
615  0$aAdvertising$xLibraries.
676   $a021.7
676   $a021.7
700   $aMathews$b Brian$g(Brian Scott)$01605737
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910807411803321
996   $aMarketing today's academic library$93931150
997   $aUNINA