Marketing food brands in Italy [[electronic resource] ] : a case study approach / / guest editor Carlo Alberto Pratesi
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Titolo: |
Marketing food brands in Italy [[electronic resource] ] : a case study approach / / guest editor Carlo Alberto Pratesi
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2002 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (55 p.) |
| Disciplina: | 338.10945 |
| Soggetto topico: | Food industry and trade - Italy |
| Marketing - Italy | |
| Altri autori: |
PratesiCarlo Alberto
|
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di contenuto: | Contents -- Editorial -- The Splendid coffee case -- The case of Sottilette Kraft -- The Milka case -- The Hag case -- The case of Philadelphia -- Conference preview. |
| Sommario/riassunto: | It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary tradition of the various regions. |
| Titolo autorizzato: | Marketing food brands in Italy |
| ISBN: | 1-280-47869-1 |
| 9786610478699 | |
| 1-84544-611-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910806838003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |