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010   $a1-280-47869-1
010   $a9786610478699
010   $a1-84544-611-9
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035   $a(OCoLC)133163647
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100   $a20000815d2002      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing food brands in Italy$b[electronic resource] $ea case study approach /$fguest editor Carlo Alberto Pratesi
205   $a1st ed.
210   $aBradford, England $cEmerald Group Publishing$dc2002
215   $a1 online resource (55 p.) 
225 0 $aBritish food journal ;$vv.104, no. 6
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-86176-708-X 
327   $aContents -- Editorial -- The Splendid coffee case -- The case of Sottilette Kraft -- The Milka case -- The Hag case -- The case of Philadelphia -- Conference preview.
330   $aIt might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary tradition of the various regions.
606   $aFood industry and trade$zItaly$vCase studies
606   $aMarketing$zItaly$vCase studies
615  0$aFood industry and trade
615  0$aMarketing
676   $a338.10945
701   $aPratesi$b Carlo Alberto$078707
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910806838003321
996   $aMarketing food brands in Italy$94041939
997   $aUNINA