Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes / / guest editors Arch G. Woodside and Wim Biemans

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (69 p.)
• Disciplina: 658.4062
• Soggetto topico: Industrial management; Marketing
• Altri autori: BiemansWim WoodsideArch G
• Note generali: Description based upon print version of record.
• Nota di contenuto: Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher
• Sommario/riassunto: While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs.However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these studies report showing the highNPP occurs in the absence of
• Titolo autorizzato: Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes
• ISBN: 1-280-50974-0; 9786610509744; 1-84544-842-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910812335103321
• Lo trovi qui: Univ. Federico II